All Posts by Christina Lavingia

How Does Credit Card Processing Work Diagram

How Does Credit Card Processing Work Diagram

When people think about credit card processing, they likely think of waiting for their transaction to process or their Merchant Service Provider, depending on which side of the transaction they inhabit. But there are a number of middlemen involved in credit card processing, and even businesses don’t necessarily interact directly with each one of them. If you’re wondering, “How does credit card processing work?” and want a visualization, we have one just for you. Let’s review what each of these providers does to enable credit card payments. How Does Credit Card Processing Work: A Guide to Providers…

Need a Sales Boost? 7 Best Ways to Market to Past Customers

Need a Sales Boost? 7 Best Ways to Market to Past Customers

Data shows that you have a 60 to 70 percent chance of successfully selling to an existing customer. Compare that to your low odds of earning the business of a prospect — between 5 and 20 percent — and it’s clear that your business will benefit from investment in your current customer base. There are a number of tactics you can use to re-engage with, and once again delight, your existing customers. We’ve highlighted our favorite re-engagement tactics for you. Learn Why Your Customers Left Whether you lost the account or your customer simply hasn’t made a purchase in…

What Is PCI DSS?

What Is PCI DSS?

PCI DSS stands for the Payment Card Industry Data Security Standard. Any business or organization that processes, stores or transmits cardholder data is required to adhere to PCI DSS. The credit card brands (Visa, MasterCard, Discover and Amex) created these security standards to prevent fraud and instate industry-wide standards. PCI DSS is updated every year to ensure that it addresses vulnerabilities and reflects new technologies. But it can be both costly and challenging to meet PCI DSS requirements. We’ll dive into the associated costs and methods of getting PCI DSS-certified, along with tips to reduce your exposure. PCI DSS…

Rentopian and PayJunction Now Offer Integrated Payment Processing

Rentopian and PayJunction Now Offer Integrated Payment Processing

Event rental businesses have a ton to manage, from tracking the lifecycle of an order to optimizing inventory for maximum profit. It’s no wonder why so many event rental businesses are turning to Rentopian for a seamless software solution. Rentopian is a comprehensive software designed to streamline numerous business needs for event rental companies. In addition to its lengthy list of features, Rentopian recently integrated with PayJunction — an all-in-one Merchant Account Provider and Payment Gateway — to streamline payment processing for these businesses. We’ll dive into the helpful features Rentopian provides along with the benefits of using PayJunction as…