All Posts by Christina Lavingia

Manual Card Processing: Everything You Need to Know

Manual Card Processing: Everything You Need to Know

If you run or work for a business that accepts card-not-present transactions, it’s important to understand the finer points of manual card processing. While it’s easy to simply gloss over these steps, especially when you’re on the phone with a customer and want to provide a fast, positive customer experience, it’s both a security and financial risk to not process manual payments with care. Card-not-present transactions represent the largest percentage of card fraud, and it’s trending up. Fraudulent e-commerce transactions are expected to reach $19 billion in 2018, with card-not-present fraud accounting for 45 percent…

Is Poor or Outdated Signature Capture Holding Your Business Back?

Is Poor or Outdated Signature Capture Holding Your Business Back?

Do you groan when you see another chargeback roll in? Would you describe your signature capture system as “jerry-rigged,” “improvised” or “works well enough, I guess, most of the time”? Fixing outdated signature capture may have surprising power to improve your business’ security and even marketing opportunities. Read on to learn how to keep signature capture mistakes from holding you back. Increased Risk of Chargebacks A chargeback is a consumer protection option, allowing consumers to dispute a credit card charge. If the credit company investigates and finds the charge is invalid, the merchant has to refund a purchase that had…

Fitbit Pay and the Rise of Wearable Payment Technology

Fitbit Pay and the Rise of Wearable Payment Technology

If wearable technology is simply a fad, it’s certainly doing a good job of sticking. According to the Kleiner Perkins 2017 study on Internet trends, 25 percent of Americans own a wearable device, and 102 million wearables were shipped globally in 2016. No longer considered a mere toy of the modern age, wearables are increasingly popular and functional. But first, what is wearable tech? By definition, wearable tech (or “wearables” for short) are gadgets that can be worn and offer the wearer a heightened level of connectivity due to smart sensors and built-in web and smartphone connection. Businesses, which…

16 Questions to Ask Yourself When Starting a Business

16 Questions to Ask Yourself When Starting a Business

Deciding to start a business isn’t an overnight decision (or at least it shouldn’t be). There are hundreds of considerations to juggle and many of them are heavy: Where do I start? What if I fail? Of course, our economy benefits from hopeful entrepreneurs weighing these considerations and deciding to still move forward. According to the Bureau of Labor Statistics, 679,072 businesses were started in 2015 alone. These new businesses added 3 million jobs to the economy that year. Because 20 percent of businesses fail within the first year, it’s vital that any entrepreneur thinks long…

Experts Share 6 Sales Tips to Grow Your Business

Experts Share 6 Sales Tips to Grow Your Business

Everyone wants to run a successful business that is profitable and boasts increasing sales quarter after quarter. The reality is that few businesses can achieve this feat. Between having the right product for your market, knowing your customers, developing and supporting your employees, and generating initial capital, there are hundreds of areas any entrepreneur needs to be focused on to even float, let alone grow. In an effort to help business owners think outside the box (and even notice key elements they may have overlooked), we reached out to entrepreneurs to ask them for their best tips to drive sales.…