All Posts by PayJunction Contributor

10 E-Commerce Mistakes to Avoid When Selling Your Product

10 E-Commerce Mistakes to Avoid When Selling Your Product

Long gone are the days when a cash register and shop front were the only things you needed to sell your goods. Online is the smart way to sell, but you could still be making 10 classic e-commerce mistakes. Poor Product Description No one wants to take a guess at what they’re buying. If your product description isn’t detailed enough, you won’t attract customers to buy your products. Due to the nature of online shopping, you must provide a thorough experience to incentivize purchases, which includes showing the item from every angle as well as up close.…

How to Accept Credit Card Payments Online

How to Accept Credit Card Payments Online

Every day, more people choose to do their shopping online. You can't deny the convenience of buying the products you need right from your living room, and e-commerce has become a huge industry spanning all types of retail. Business owners all over the world have seen the advantages of selling online and today it's nearly unheard of for a company not to have a website — and those who don't are missing out. Breaking into the world of e-commerce can be very profitable, but it's understandable if you don't know where to start. After all, a lot goes into the creation…

How to Write a Refund Policy That Increases Your Conversion Rate

How to Write a Refund Policy That Increases Your Conversion Rate

Store owners, especially new ones, often worry about their return policies. Sure, returns cost money, but so do your merchandise, shipping, rent and marketing. You don’t have to allow returns at your business. However, successful business owners know that repeat customers are key to their success. The customer should come first: Providing them with the option to return a product they are unhappy with will increase their trust in your company and their likelihood to make future purchases. Failing to do so may damage your customer experience, resulting in decreased trust, which may yield fewer sales in the long…

How Retailers Can Reduce Risk and Ease PCI DSS Compliance

How Retailers Can Reduce Risk and Ease PCI DSS Compliance

The retail industry is one of the most targeted industries for cyberattacks and data breaches. In fact, research shows that retail suffers more data breaches than the financial services, insurance and hospitality industries. Cybercriminals and hackers target retailers because they know they can easily get their hands on consumers’ personally identifiable information (PII), especially payment card data. As a result, we’ve all witnessed the headlines for large-scale data breaches at top retailers such as Target and Home Depot, which have negatively affected millions of consumers. These breaches have costly repercussions for retailers, who end up paying fines, legal fees…

4 Tactics to Increase Your E-Commerce Conversion Rate

4 Tactics to Increase Your E-Commerce Conversion Rate

If you sell products or services on your website, there’s probably one question that’s always at the forefront of your mind: “How can I get more people to buy my products?” The answer to this question lies in improving your conversion rate. As you hopefully already know, “conversion rate” is defined as the percentage of website visitors who take the desired action of the site. So, in the case of e-commerce, conversion rate refers to the percentage of people who visit your website and make a purchase. In general, an e-commerce conversion rate of at least 2 percent…