All Posts by PayJunction Team

Everything You Need to Know About Virtual Terminals

Everything You Need to Know About Virtual Terminals

If you’re shopping around for a payment processing solution for your business, you may have come across the term “Virtual Terminal.” It sounds fancy enough, but how do you decide whether this web-based Payment Gateway is right for you? What Is a Virtual Terminal? As a business owner, you’re likely familiar with processing customer transactions using a credit card payment terminal. You swipe, enter or key in card details, and the terminal prints a paper receipt so you can record the transaction. It's the old-school, traditional way to process payments. At a surface level, a Virtual Terminal and…

The 4 Things Successful Brick and Mortar Stores Do Differently

The 4 Things Successful Brick and Mortar Stores Do Differently

Can brick and mortar stores thrive in a digital age? Definitely – provided they know how to make themselves stand out. Focus Website on Local Traffic Search almost anything on Google, and you’ll end up with hundreds of thousands, even millions, of results. How is a small business owner supposed to feel optimistic about ever getting to the top page? The secret of Internet success is that you don’t need to conquer the global market to see results. In many cases, brick and mortar stores can benefit by focusing on their local community. Almost three-quarters of users who do…

Is Your Pricing Spot-On? 4 Tips for Pricing Your Goods or Services

Is Your Pricing Spot-On? 4 Tips for Pricing Your Goods or Services

“How much is it?” is a rollercoaster of a question for a business owner. On one side is exhilaration: The customer wants to buy my product or service! On the other is self-doubt: What if the customer balks at my price, or agrees so fast I know I’ve sold myself short? Let’s jump into understanding the art and science behind the perfect price tag. Keep Your Business Afloat First things first. No matter what advice you hear about gauging what customers are “willing to pay,” your prices need to reflect a sustainable profit margin for your business. A…

A Guide to Finding and Training Your Holiday Sales Staff

A Guide to Finding and Training Your Holiday Sales Staff

The busiest time of year is rapidly approaching. Are you ready for waves of holiday shoppers? More importantly, is your staff ready? The National Retail Foundation anticipates that holiday spending will increase as much as 4 percent compared to 2016, with consumers expected to spend an average of $967.13. Preparing your sales team early can help you be ready for the rush. Holiday Hiring Best Practices Recruiting and hiring seasonal staff is easier when you follow these practices: Start early: Just like the year’s hit toy, the best seasonal staff are likely to get snapped up by other…

Top 5 Places You’re Forgetting to Promote Your Business

Top 5 Places You’re Forgetting to Promote Your Business

As a business owner, you know that marketing is instrumental in connecting with your target customers. You’ve got the basics covered. Facebook page and Twitter account for your business? Check. Website? Definitely (or, if you don’t have a website, you’re working hard to get one ready). But we’re willing to bet there are still valuable, low-cost marketing opportunities you’re leaving on the table. As you develop your 2018 marketing plan, keep these ideas in mind. Mobile Marketing Almost 80 percent of small business owners with websites say they’ve optimized for mobile technology. This is…