All Posts by PayJunction Team

How to Successfully Map Your Customer Journey

How to Successfully Map Your Customer Journey

Previously, we’ve discussed the importance of understanding the customer journey. Simply put, the customer journey is the set of experiences a potential customer has as he builds a relationship with your brand. The journey spans the following stages: Awareness: Encountering your brand’s products, services and values Engagement: Interacting more deliberately with your company Transaction: Becoming a paying customer Retention: Developing brand loyalty for your business Brand interactions that could move customers through these stages are called touchpoints. Businesses need to understand how their customers move through this process (or why and where they stop) to develop an actionable…

4 Stages of the Customer Journey for Your Small Business

4 Stages of the Customer Journey for Your Small Business

If you’ve never heard of a “customer journey,” you’re not alone. Understanding this concept is crucial, however, to develop a seamless experience that ensures that your customers are not only being found but retained long-term. So what is the customer journey? In essence, figuring out your customer's journey through the sales pipeline is understanding their experiences and being aware of their interactions with your business both geographically and across a number of other mediums. Understanding the customer journey as a business owner is the first step toward fostering the flow of customer experiences and gaining a deeper understanding…

Does Your Brick-and-Mortar Business Need an Online Presence?

Does Your Brick-and-Mortar Business Need an Online Presence?

Small businesses have limited time and resources and are often stretched thin in multiple departments. Business owners need to be sure that they’re investing in valuable strategies and not getting caught up with the latest fad. Concerns over cost and the true necessity of an online presence top the list of reasons why almost half of small businesses haven’t set up a website. Does a small operation really need to go digital? The short answer is yes. The internet and social media are here to stay, and ignoring them means walking away from significant marketing power. Here are…

6 Tips for Finding New Customers That Won't Break the Bank

6 Tips for Finding New Customers That Won't Break the Bank

Finding new customers is a recurring challenge small business owners face. As many as 76 percent of business owners experience marketing challenges, and 41 percent specifically list identifying and attracting new customer prospects as a main concern. At the same time, there’s only so much room in the budget for expensive advertising. Smart, low-cost strategies to promote your business keep new customers coming in the door without draining your resources. But what are these strategies? Read on for tips for effectively finding new customers that won't break the bank! Update Your Website Your website is often the first impression…