All Posts by Ursula Librizzi

5 Ways to Convert Holiday Shoppers Into Forever Customers

5 Ways to Convert Holiday Shoppers Into Forever Customers

Catching shoppers when they are already looking to spend is relatively straightforward, especially when it’s dangerously close to a gift-giving holiday like Christmas. But turning them into forever customers means nurturing them beyond the purchase to keep your business or products at the forefront of their minds. Ketan Kapoor, CEO and cofounder of Mettl, puts this effort into perspective. “You have to make efforts to woo your customers across their entire buying journey that consists of three broad stages: the pre-buying experience, buying, and post-buying experience.” This is just one of many tactics your business should implement to convert…

7 Traits to Look for in a Smart Terminal

7 Traits to Look for in a Smart Terminal

Ever since the liability shift, Smart Terminals have flooded the U.S. market. With the major selling point being EMV acceptance, many providers benefit as businesses continue to upgrade their merchant credit card processing equipment. However, a truly “smart” terminal goes above and beyond just accepting EMV. Here are seven attributes that make a Smart Terminal, well, smart. Recognition A Smart Terminal should not only accept EMV but should also recognize when a chip card is swiped. The smartest terminals have the ability to read magstripe data, which indicates whether the card supports EMV. When present, the credit card terminal…

What Is Credit Card Interchange?

What Is Credit Card Interchange?

Credit card Interchange is the wholesale cost to process a credit card transaction and is typically comprised of a percentage of the transaction plus a fixed dollar amount (e.g., 0.5% + $0.10). The cost directly relates to the level of risk or reward associated with the transaction. For example, a business rewards card will have a higher Interchange cost than a debit card. Interchange is set by the card brands (Visa, MasterCard, Discover and American Express) and is subject to changes biannually when Interchange guides are updated and released. It’s important to have a basic understanding of…

How to Tailor Your Online Store for the Holiday Season

How to Tailor Your Online Store for the Holiday Season

Whether you’re solely running an e-commerce website, or you run an online store that supplements your brick-and-mortar locations, it’s important to tailor your website when the holidays come around. Trends show that U.S. holiday e-commerce sales are only increasing every year, so why wouldn’t you make sure your online store is set up for success during this busy shopping season? We asked eight e-commerce experts to share their tips and tricks for tailoring online stores for this buying-intensive time of year. Consider these options as you prepare your own online store for the upcoming holiday season.…