When you’re adding any software or hardware provider to your business suite, the first question you’ll ask yourself is “How much will this cost me?” Cost is an important consideration, but sometimes the option that is more expensive upfront is better than the free option that requires add-ons and multiple providers.
CS-Cart is just such a solution. CS-Cart is used by businesses that operate e-commerce stores. It’s jam-packed with features, providing a better all-in-one experience than a patchwork of providers. Your business may have multiple components, so simplifying even one aspect of your sales strategy can provide numerous benefits in the form of fewer middlemen, clearer financials and usability.
Here are four reasons to partner with CS-Cart for your e-commerce needs.
If you’re just starting out, a simple hosted checkout option might be best to get your e-commerce sales up and running. Over time, however, you’ll want additional bells and whistles to generate more sales and make the most of your e-commerce potential.
CS-Cart offers more than 500 features out of the box. While its software comes in three editions costing between $385 and $1,450, the service can save you a ton of time, money and headaches down the road — unlike free solutions. Free solutions often offer less functionality, so as you decide you need more, you may need to purchase add-ons from various third-party resellers. These resellers aren’t responsible for software development, so if you encounter a bug or lose service, you don’t have a direct point of contact to direct questions or request a fix.
Additionally, adding new features from different providers can take development time, which costs money and impacts your business’s roadmap, not to mention that if you’re accepting credit card payments, security has to be a major consideration. Conducting security checks of each software vendor you use takes time — at least if done correctly — further slowing down business operations.
An e-commerce store should help you grow your sales, not drag down business operations or distract you. CS-Cart offers numerous features that help drive more sales and optimize your web presence.
- Layout editor: Make the most of your e-commerce software by customizing it to your needs and preferences. The layout editor lets you make edits to every page of your e-commerce store — no coding experience required.
- Promotions: Generate promotions for customers who meet the criteria of your offers (e.g., 10 percent off purchases over $100; free shipping on purchases over $50, etc.).
- Rewards-points system: Launch a loyalty rewards program to motivate one-time customers to become repeat customers.
- Cross-selling and upselling tools: Showcase your best-selling and most popular products and provide discounts for bundled items.
- Multi-store functionality: Manage multiple storefronts without service setup or software installation — this lets you experiment with price, marketing expenses, and audience targeting to optimize your e-commerce sales.
70+ Payment Providers
To process e-commerce transactions, you’ll need a Merchant Account Provider and a Payment Gateway. It’s good to partner with integrated shopping carts that offer numerous payment providers so that you have the freedom to decide who you want to handle your payment processing.
It’s important to take the time to compare providers. Depending on the size of your business and credit card volume, a provider that offers Flat rate pricing might not be as good as one that offers Interchange-plus. Likewise, you want to think about the honesty and integrity of any business that will be handling your finances. Take the time to read online reviews, and call providers to ask about available rate plans and the level of support you can expect.
If you also accept card-present transactions, you can reduce the number of providers you have by selecting a Merchant Account Provider that can manage both your e-commerce and your in-store transactions. Take this a step further by opting for an all-in-one Merchant Account Provider and Payment Gateway. PayJunction is integrated with CS-Cart and can reduce the number of e-commerce providers you have while also handling your card-present payments. An all-in-one provider will help reduce your monthly bills, make it easier to understand your effective processing rate and reduce the number of customer support desks you have to call.
Levels of access
Managing a business takes a lot of work — your e-commerce store shouldn’t complicate things further. Proactively manage your e-commerce workload by delegating work among your team members. CS-Cart allows for various levels of admin access so you can distribute store design, product management and customer communication among your team members.
Whichever shopping cart you end up using, it’s important to factor available functionality into your purchase decision. Look for features like these when partnering with a long-term e-commerce provider.
Do you already use CS-Cart for your e-commerce transactions? If so, how is it going for you? We’d love to hear from you!