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Do You Know Your Customers? 5 Steps to Find Out

Do You Know Your Customers? 5 Steps to Find Out

A lot of marketing advice depends on businesses knowing who their target audience is. The problem is, it’s surprisingly difficult to define your customer base. Learn who’s likely to choose your business over and over, and you’re on your way to smarter marketing strategies. Know Who Your Customer Isn’t Everyone: The customer every small business would be thrilled to have, and the only customer that is impossible to attract. Small business owners may believe that their products appeal to the general population at large, but aiming to please everyone can hurt marketing efforts and sales. Take…

Experts Share 6 Sales Tips to Grow Your Business

Experts Share 6 Sales Tips to Grow Your Business

Everyone wants to run a successful business that is profitable and boasts increasing sales quarter after quarter. The reality is that few businesses can achieve this feat. Between having the right product for your market, knowing your customers, developing and supporting your employees, and generating initial capital, there are hundreds of areas any entrepreneur needs to be focused on to even float, let alone grow. In an effort to help business owners think outside the box (and even notice key elements they may have overlooked), we reached out to entrepreneurs to ask them for their best tips to drive sales.…

The Importance of Correct Merchant Account Setup on Tiered Pricing

The Importance of Correct Merchant Account Setup on Tiered Pricing

There are a number of factors to consider when setting up your merchant account. Which Merchant Account Providers are trustworthy? Which one offers the best product? Which one will treat you like a valued customer? Once you’ve chosen a provider, there are even more decisions to make. What equipment does your business need? Who should you delegate tasks and account access to? Which rate plan should your business be set up on? Working with a trusted provider will ensure that your merchant account — and your rate plan — is configured to fit your business needs. If a Tiered rate plan…

When Should You Apply a Tax on Shipping?

When Should You Apply a Tax on Shipping?

Taxes are mandatory fees imposed by the government on property, individual income and business profits, and they are added to the cost of certain goods or services. As a business owner, you face many taxes — the most common of which is sales tax. A sales tax is “a retail point-of-purchase tax imposed by state and local governments that is paid by the purchaser for goods and services,” according to The U.S. Small Business Administration. All but five U.S. states (Alaska, Delaware, Montana, New Hampshire and Oregon) charge sales tax, according to The Balance. So, this should be pretty…