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4 Tactics to Increase Your E-Commerce Conversion Rate

4 Tactics to Increase Your E-Commerce Conversion Rate

If you sell products or services on your website, there’s probably one question that’s always at the forefront of your mind: “How can I get more people to buy my products?” The answer to this question lies in improving your conversion rate. As you hopefully already know, “conversion rate” is defined as the percentage of website visitors who take the desired action of the site. So, in the case of e-commerce, conversion rate refers to the percentage of people who visit your website and make a purchase. In general, an e-commerce conversion rate of at least 2 percent…

How Swiping an EMV Card Cost One Business $5,368

How Swiping an EMV Card Cost One Business $5,368

The 2015 liability shift transferred the financial responsibility for chargebacks resulting from incorrectly processed EMV transactions away from the card brands and onto businesses. Although this shift occurred a few years ago, many businesses still use non-certified EMV terminals or rely on outdated swipers due to cost constraints, antiquated providers and lack of pressure to adopt new technology. The problem is, relying on old technology only works until it doesn’t. In the case of one photography business, swiping a chip card resulted in a chargeback of $5,368.75. With high-ticket-value services and products, the cost of going one…

The True Cost of Paper Checks

The True Cost of Paper Checks

Estimates suggest your business could be spending $24,540 annually just processing paper checks. Since 1865, checks have played a pivotal role in the United States payment system. Checks were the only non-cash option for the first 100 years of its existence, until credit cards were introduced in the 1950s. As payment technology has evolved, the need for checks has diminished — but the costs have remained. Here are three ways paper checks could be costing your business more than you realize: Money – According to NACHA, it costs on average $1.22 to process a paper check, which accounts for manpower…

Who Regulates Credit Card Processing Companies?

Who Regulates Credit Card Processing Companies?

Credit card processing companies, including Merchant Service Providers and Payment Facilitators alike, are regulated by a number of organizations. The Card Association Network, the Payment Card Industry Data Security Standard (PCI DSS), the National Automated Clearing House (NACHA), sponsor banks and the federal government all play a role in credit card processing regulations. Below we outline how each player is involved, what they regulate and, most importantly, the ways in which processing companies are not regulated. Credit Card Processing Company Regulators Card Association Network The Card Association Network is comprised of four major credit card networks: Visa, MasterCard, Discover and…

How Auto Dealership Rogers & Rogers Benefits From PayJunction Payment Processing

How Auto Dealership Rogers & Rogers Benefits From PayJunction Payment Processing

Rogers & Rogers is your typical multi-location auto dealership. Sherice Gonzales, the dealership’s customer relationships manager, interacts daily with numerous customers. For her and other staff members, each day is busy as Rogers & Rogers features various brands at multiple locations. Rogers & Rogers previously used old, analog terminals that printed paper receipts, which had to be compiled each day at a central location. With so much to manage and constant foot traffic, Rogers & Rogers turned to a new Merchant Service Provider to streamline and move its payment processing to the cloud. Accomplishing More, Remotely, With PayJunction Rogers & Rogers decided to partner…