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How to Accept Credit Card Payments Online

How to Accept Credit Card Payments Online

Every day, more people choose to do their shopping online. You can't deny the convenience of buying the products you need right from your living room, and e-commerce has become a huge industry spanning all types of retail. Business owners all over the world have seen the advantages of selling online and today it's nearly unheard of for a company not to have a website — and those who don't are missing out. Breaking into the world of e-commerce can be very profitable, but it's understandable if you don't know where to start. After all, a lot goes into the creation…

What Is a Payment Gateway?

What Is a Payment Gateway?

Did you make an online purchase this week? Then you used a Payment Gateway without even knowing it. A Payment Gateway provides a safe method of transferring cardholder data from a website to a payment network for processing. It communicates the confirmation of sufficient funds and the transaction approval back to the website. It’s the technical glue that connects the point of sale to the payment network and is unique to card-not-present, online payments. Now, if you’re looking to accept online payments, you may be wondering how a Payment Gateway fits into the process. After all, there are…

5 Ways to Convert Holiday Shoppers Into Forever Customers

5 Ways to Convert Holiday Shoppers Into Forever Customers

Catching shoppers when they are already looking to spend is relatively straightforward, especially when it’s dangerously close to a gift-giving holiday like Christmas. But turning them into forever customers means nurturing them beyond the purchase to keep your business or products at the forefront of their minds. Ketan Kapoor, CEO and cofounder of Mettl, puts this effort into perspective. “You have to make efforts to woo your customers across their entire buying journey that consists of three broad stages: the pre-buying experience, buying, and post-buying experience.” This is just one of many tactics your business should implement to convert…