“Business Tips” Posts

6 Information-Security Risks to Know About as You Prepare for 2019

6 Information-Security Risks to Know About as You Prepare for 2019

As the owner of a small to medium-sized business, you probably understand the importance of information. Your company likely gathers a wealth of data from its various IT systems that you process, store, and even analyze to help make better tactical and strategic decisions. The amount of information gathered by businesses of all sizes is constantly growing, and it’s becoming increasingly important to take the right security measures to protect your company’s stored data. This article highlights six information-security risks you should know about as you prepare for 2019. Information Security Cybercriminals recognize that companies are gathering more…

How to Start Accepting Credit Cards

How to Start Accepting Credit Cards

Becoming a business that accepts credit cards is a process. Both before and after the application there are certain steps that we strongly advise you to take. Follow the steps below to start accepting credit cards at your business and be successful from the get-go. Research Your Options You wouldn’t apply for a bank loan without thoroughly researching your options, right? The same should go for accepting credit cards. You need access to a merchant account to process credit and debit transactions, and like most service industries, there are an overwhelming number of options to choose from. To cut…

10 E-Commerce Mistakes to Avoid When Selling Your Product

10 E-Commerce Mistakes to Avoid When Selling Your Product

Long gone are the days when a cash register and shop front were the only things you needed to sell your goods. Online is the smart way to sell, but you could still be making 10 classic e-commerce mistakes. Poor Product Description No one wants to take a guess at what they’re buying. If your product description isn’t detailed enough, you won’t attract customers to buy your products. Due to the nature of online shopping, you must provide a thorough experience to incentivize purchases, which includes showing the item from every angle as well as up close.…

5 Ways to Convert Holiday Shoppers Into Forever Customers

5 Ways to Convert Holiday Shoppers Into Forever Customers

Catching shoppers when they are already looking to spend is relatively straightforward, especially when it’s dangerously close to a gift-giving holiday like Christmas. But turning them into forever customers means nurturing them beyond the purchase to keep your business or products at the forefront of their minds. Ketan Kapoor, CEO and cofounder of Mettl, puts this effort into perspective. “You have to make efforts to woo your customers across their entire buying journey that consists of three broad stages: the pre-buying experience, buying, and post-buying experience.” This is just one of many tactics your business should implement to convert…

PayJunction's Journey to Launching a New Website

PayJunction's Journey to Launching a New Website

Every business needs to have a dynamic, rich website. Every business in tech needs to exceed that expectation. We have long known that we needed an updated website to reflect both our brand and our pixel-perfect engineering ethos. Although PayJunction is a credit card processing company, we deliver our services in an elegant, simple and helpful way. We want our website to showcase this from the moment a visitor first looks us up. You may find yourself in a similar boat. Your business may be floating on a basic HTML site that meets the bare minimum of a web visitor’…