“Business Tips” Posts

How to Write a Refund Policy That Increases Your Conversion Rate

How to Write a Refund Policy That Increases Your Conversion Rate

Store owners, especially new ones, often worry about their return policies. Sure, returns cost money, but so do your merchandise, shipping, rent and marketing. You don’t have to allow returns at your business. However, successful business owners know that repeat customers are key to their success. The customer should come first: Providing them with the option to return a product they are unhappy with will increase their trust in your company and their likelihood to make future purchases. Failing to do so may damage your customer experience, resulting in decreased trust, which may yield fewer sales in the long…

A Guide to Finding and Training Your Holiday Sales Staff

A Guide to Finding and Training Your Holiday Sales Staff

The busiest time of year is rapidly approaching. Are you ready for waves of holiday shoppers? More importantly, is your staff ready? The National Retail Foundation anticipates that holiday spending will increase as much as 4.1 percent compared to 2017, with consumers expected to spend an average of $1,007.24. Preparing your sales team early can help you be ready for the rush. Holiday Hiring Best Practices Recruiting and hiring seasonal staff is easier when you follow these practices: Start early: Just like the year’s hit toy, the best seasonal staff are likely to get snapped up…

Why You Should Ditch Your Credit Card Processing Authorization Form

Why You Should Ditch Your Credit Card Processing Authorization Form

If you’ve been in business for long (or have been a patron at an old-school establishment), you’re likely all too familiar with the dreaded credit card processing authorization form. We say “dreaded” because these forms pose a number of issues for business owners that range from cumbersome to dangerous. Credit card processing authorization forms require customers to write down their full name, billing address, card type, credit card number, expiration date, CVV and provide a signature … on paper. This process is cumbersome because the information must then be keyed into a payment processing system. It’s dangerous because…

How to Tailor Your Online Store for the Holiday Season

How to Tailor Your Online Store for the Holiday Season

Whether you’re solely running an e-commerce website, or you run an online store that supplements your brick-and-mortar locations, it’s important to tailor your website when the holidays come around. Trends show that U.S. holiday e-commerce sales are only increasing every year, so why wouldn’t you make sure your online store is set up for success during this busy shopping season? We asked eight e-commerce experts to share their tips and tricks for tailoring online stores for this buying-intensive time of year. Consider these options as you prepare your own online store for the upcoming holiday season.…

How Retailers Can Reduce Risk and Ease PCI DSS Compliance

How Retailers Can Reduce Risk and Ease PCI DSS Compliance

The retail industry is one of the most targeted industries for cyberattacks and data breaches. In fact, research shows that retail suffers more data breaches than the financial services, insurance and hospitality industries. Cybercriminals and hackers target retailers because they know they can easily get their hands on consumers’ personally identifiable information (PII), especially payment card data. As a result, we’ve all witnessed the headlines for large-scale data breaches at top retailers such as Target and Home Depot, which have negatively affected millions of consumers. These breaches have costly repercussions for retailers, who end up paying fines, legal fees…