“E-Commerce” Posts

What Is MOTO Credit Card Processing?

What Is MOTO Credit Card Processing?

MOTO stands for Mail Order/Telephone Order and is a credit card processing pricing setup on a Tiered plan. MOTO credit card processing is best suited for businesses that primarily accept card-not-present transactions: Examples include e-commerce and delivery-based businesses. In contrast, Retail pricing is appropriate when the majority of transactions occur in-person. It’s important to establish the correct setup, which depends on the type of business you run. Failing to do so could result in higher rates, incorrect risk assessments and lost savings opportunities. How Tiered Pricing Works With Tiered pricing, transactions are bundled into one of three buckets:…

Streamline Online Payment Forms With JotForm and PayJunction

Streamline Online Payment Forms With JotForm and PayJunction

Businesses routinely make use of digital forms to tackle numerous organizational and transactional tasks. With a user base of 2.5 million worldwide, JotForm is at the forefront of easy online form creation, enabling businesses to build custom forms with simple drag-and-drop tools. No coding background is required. PayJunction, a PCI Level 1 Merchant Account Provider and Payment Gateway, received a call from JotForm about a potential payments integration. With a shared belief in paperless technology, the partnership was an obvious fit, and JotForm’s team integrated with PayJunction for its online payment forms in a matter of weeks. The…

4 Tactics to Increase Your E-Commerce Conversion Rate

4 Tactics to Increase Your E-Commerce Conversion Rate

If you sell products or services on your website, there’s probably one question that’s always at the forefront of your mind: “How can I get more people to buy my products?” The answer to this question lies in improving your conversion rate. As you hopefully already know, “conversion rate” is defined as the percentage of website visitors who take the desired action of the site. So, in the case of e-commerce, conversion rate refers to the percentage of people who visit your website and make a purchase. In general, an e-commerce conversion rate of at least 2 percent…