“Rates” Posts

What Does Credit Card Processing Cost?

What Does Credit Card Processing Cost?

There are a number of payment providers that enable you to accept credit cards. Whether you interact with them directly or not, there are a handful of fees you have to pay for the privilege of accepting plastic. Some fees, like Interchange, cover the wholesale cost of accepting a given transaction. Others are charged monthly, quarterly or annually. We’ll detail how Interchange works and various fees that can factor into your credit card processing costs. There is no right answer here, so it’s best to understand which fees come directly from the card brands versus which are dictated…

What Are Credit Card Processing Fees?

What Are Credit Card Processing Fees?

As a business owner, you need to make a profit from the goods and services you provide in order to stay in business. This is why fees, especially for the privilege of simply accepting credit cards, can be so frustrating. Credit card processing fees are what the payment providers charge businesses for using their services. They often represent a percentage of your credit card sales. Numerous providers enable your acceptance of credit card payments, and each charges its own fees. Some are charged directly to your business; others are passed down. As a refresher, we’ll cover how the different…

What Are AVS and CVV?

What Are AVS and CVV?

When a customer visits your business and pays with a credit card, it’s fairly easy to confirm the legitimacy of the purchase. A diligent cashier could ask to see photo ID to confirm that the person in front of her is, in fact, the cardholder. The name and face should match. However, for card-not-present transactions, merchants must manually key in the credit card number. Verifying the purchaser’s identity is more difficult when you can’t verify it with an ID. Let’s face it: It would be unreasonable to jump on Skype to see each of your online…

ONTRAPORT Integrations: Affordable Payment Processing via PayJunction

ONTRAPORT Integrations: Affordable Payment Processing via PayJunction

As your business develops, it’s natural to add on an e-commerce component or a marketing team to grow your reach and brand awareness. Even as a curious business owner, you might be wondering who your ideal customer is, what your customer journey looks like and how interested buyers are finding your product or services. When your business reaches this apex, it’s wise to consider your options for marketing automation software. Marketing automation software can help you streamline your communication with prospects and customers, understand a customer’s lifetime value, determine where your advertising dollars are best spent and…