--- title: Fitbit Pay and the Rise of NFC Card Readers description: Fitbit’s Ionic device will reach stores in October 2017. Learn about Fitbit Pay and NFC card readers as they relate to consumer trends. image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/fitbit-pay.svg --- [tel:1-800-601-0230](tel:1-800-601-0230) 800-601-0230 - Features - Solutions - Developers - [Pricing](https://www.payjunction.com/payments/pricing.html) - Resources [See a Demo](https://www2.payjunction.com/tour-payjunction) Features - EXPLORE PRODUCTS [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) - ACCEPT PAYMENTS [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH Electronic Checks](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - EXPLORE CAPABILITIES [Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integration Marketplace](https://integrations.payjunction.com/) [Remote Signature](https://www.payjunction.com/payments/signature-capture.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) Solutions - [Veterinary Streamline payment workflows and get paid faster with up-front deposits and payment schedules for high-cost procedures. 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According to the Kleiner Perkins 2017 study on Internet trends, 25 percent of Americans [own a wearable device](http://dq756f9pzlyr3.cloudfront.net/file/Internet+Trends+2017+Report.pdf), and 102 million wearables were shipped globally in 2016. No longer considered a mere toy of the modern age, wearables are increasingly popular and functional. But first, what is wearable tech? By definition, wearable tech (or “wearables” for short) are gadgets that can be worn and offer the wearer a heightened level of connectivity due to smart sensors and built-in web and smartphone connection. Businesses, which must respond to consumer trends to capitalize on new sales and engagement opportunities, are beginning to go beyond mobile-friendly website design to incorporate NFC-enabled payments. These new payment methods allow businesses to reach their customers in new ways and reduce payment friction. According to Visa’s Global Market Research on Contactless report, 94 percent of U.S. merchants that adopted contactless payments saw it [impact their customers positively](https://www.digitaltransactions.net/fitbits-newest-fitness-tracker-shows-how-the-card-brands-are-pushing-contactless/). It’s no wonder why tech titans like Apple debuted their contactless payment technology back in 2014. Fitbit, a San Francisco-based company that builds fitness trackers, is now releasing its first product with near-field communication (NFC) that can power contactless payments. But how do contactless payments work, and how can you integrate them into your [buyer experience?](https://blog.payjunction.com/support-employees-experience/) ## Payment Processing Demo Schedule 15 minutes with a payments expert Get a customized PayJunction product walk-through Understand requirements and pricing Determine your SAVINGS! GET DEMO NOW ## Fitbit Pay and NFC: A Quick Overview Originating in the 1980s, NFC technology took off among the major credit card issuers and payment networks in 2002 with the introduction of industry-wide standards that paved the path for experimentation. Consumer adoption increased over the last few years once NFC-enabled payments were integrated into smartphones. Mobile payment systems that run on NFC do not store digital cash (whereas mobile wallets, like Google Wallet, do). Instead, NFC-enabled devices store encrypted credit card information. To access payments and protect customers, device account numbers and uniquely generated security codes are required for authentication. Additionally, biometrics can be used for heightened security. Mobile payments on NFC devices are easy for customers. They simply open their mobile payment apps, wave their phones over [NFC card readers](https://blog.payjunction.com/credit-card-terminal-guide/), and move on with their day with their new purchases in hand. Processing takes seconds, with the same fee structure as traditional credit card payments. So, why is the introduction of Fitbit Pay particularly advantageous for a health-conscious customer base? Well, on-the-go, active consumers might not have their wallets on them when they visit the gym or go for a run, making it impossible to pay for anything they might need while exercising. Businesses with a health-conscious customer profile similar to Fitbit’s can uniquely serve these customers and gain repeat business by adopting NFC technology. But it isn’t only fitness enthusiasts who are [adopting mobile payments](https://blog.payjunction.com/mobile-payments-adoption/). According to Business Insider, 16 percent of the general population has [made a mobile payment purchase](http://www.businessinsider.com/millennials-could-drive-mobile-wallet-adoption-2016-12); however, this percentage increases to 36 percent among millennials. Paying attention to these trends is critical for businesses targeting this demographic. So, how can you adopt mobile payment technology? Easy: Simply partner with a provider that enables these payments. ## NFC Card Readers There are numerous Smart Terminals on the market that can help your business accept a broader array of payments. We recommend one that offers the following benefits: - **Customer-Facing:** It would be awkward to ask your customers with an NFC-enabled device to pass it to a cashiers to scan it. Offering a [customer-facing terminal](https://blog.payjunction.com/customer-facing-terminal-benefits/) makes the transaction process for NFC devices as straightforward as it was designed to be. - **Signature Capture:** Go paperless while you’re at it! With a terminal that [captures electronic signatures](https://blog.payjunction.com/signature-capture/), your customers can receive a text message or email copy of the receipt, and you can store all transaction records in the cloud for future references. This is a perfect solution for on-the-go customers who may not have a purse or pockets to carry a paper receipt. - **EMV Certification:** [EMV](https://blog.payjunction.com/emv-chip-readers) is even more critical than NFC at the moment. To avoid [bank chargebacks](https://blog.payjunction.com/credit-card-chargeback-banks/) and promote a secure payment environment, go with a terminal that is [EMV certified](https://blog.payjunction.com/emv-terminal-certification-explained/) with NFC as the cherry on top. Strategy Analytics projects that NFC transactions will reach [$160 billion by 2020](https://www.nfcworld.com/2016/03/10/343180/more-than-100m-people-will-make-an-nfc-mobile-payment-in-2016/). Get ahead of consumer trends to avoid lost sales opportunities as NFC takes off. ## Pick the right smart terminal for your business. [![HERE ARE 7 KEY FEATURES](https://no-cache.hubspot.com/cta/default/635739/be61dfdf-3145-4961-a18a-783ce0a364e4.png)](https://cta-redirect.hubspot.com/cta/redirect/635739/be61dfdf-3145-4961-a18a-783ce0a364e4) What’s your opinion on mobile payments and wearables so far? Are they quick fads you don’t see catching on or something you’re taking seriously as a business? We’d love to hear from you! [NFC](https://blog.payjunction.com/topic/nfc) --- ##### [![16 Questions to Ask Yourself When Starting a Business](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/questions-ask-yourself-starting-business.svg) 16 Questions to Ask Yourself When Starting a Business](https://blog.payjunction.com/questions-ask-yourself-starting-business) ##### [![13 Productive Habits That Will Organize Your Work Life](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/productivity-habits-work-life.svg) 13 Productive Habits That Will Organize Your Work Life](https://blog.payjunction.com/productivity-habits-work-life) ###### About Author ![Picture of Christina Lavingia](https://blog.payjunction.com/hs-fs/hubfs/Christina%20Lavingia%2c%20Content%20Marketing%20Manager.jpg?width=200&height=200&name=Christina%20Lavingia%2c%20Content%20Marketing%20Manager.jpg) ### Christina Lavingia Christina Lavingia delights in crafting content that helps business owners fight fraud, reduce risk and process payments with ease. ###### Related Posts ## [![Credit Card Chip Reader Advantages (and Disadvantages)](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/credit-card-chip-reader.svg) Credit Card Chip Reader Advantages (and Disadvantages) As credit card, or EMV, chip cards become more common, so too are the credit card terminals that accept them. If you happen to have a swipe only terminal, or an older chip card reader, you may be wondering whether it makes sense to upgrade your existing terminals. Keep reading to discover the key advantages and disadvantages of using an upgraded credit card chip reader.](https://blog.payjunction.com/credit-card-chip-reader) ## [![The Future of Card Readers](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/card-readers-future.svg) The Future of Card Readers Not long ago, businesses were processing credit cards with a carbon copy imprinter. Since then, the payment processing industry has taken major strides in advancing its technology, and it’s only changing quicker these days.](https://blog.payjunction.com/card-readers-future) ## [![Credit Card Readers: 6 Things to Avoid](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/credit-card-readers.svg) Credit Card Readers: 6 Things to Avoid If there’s one thing to take away from this post, it’s that all credit card reader are not made equally. Despite looking similar, they vary greatly in features, business benefits and cost.](https://blog.payjunction.com/credit-card-readers) ## Meet a Payment System You’ll Love - ###### FEATURES [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) - [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) [Remote Signatures](https://www.payjunction.com/payments/signature-capture.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) - ###### RESOURCES [Product Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integrations](https://integrations.payjunction.com/) [Blog](https://blog.payjunction.com/) [Guides](https://guides.payjunction.com/) [Support](https://support.payjunction.com/) [Service Status](https://status.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) - [Trust Center](https://trust.payjunction.com/) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [Pricing](https://www.payjunction.com/payments/pricing.html) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) - ###### RESOURCES [Integrations](https://integrations.payjunction.com/) [Guides](https://guides.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) [Trust Center](https://trust.payjunction.com/) [Service Status](https://status.payjunction.com/) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) ##### 800-601-0230 SIGN UP FOR OUR NEWSLETTER  Become a better advocate for your business. 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