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PayJunction's Journey to Launching a New Website

PayJunction's Journey to Launching a New Website

Every business needs to have a dynamic, rich website. Every business in tech needs to exceed that expectation. We have long known that we needed an updated website to reflect both our brand and our pixel-perfect engineering ethos. Although PayJunction is a credit card processing company, we deliver our services in an elegant, simple and helpful way. We want our website to showcase this from the moment a visitor first looks us up. You may find yourself in a similar boat. Your business may be floating on a basic HTML site that meets the bare minimum of a web visitor’…

7 Traits to Look for in a Smart Terminal

7 Traits to Look for in a Smart Terminal

Ever since the liability shift, Smart Terminals have flooded the U.S. market. With the major selling point being EMV acceptance, many providers benefit as businesses continue to upgrade their merchant credit card processing equipment. However, a truly “smart” terminal goes above and beyond just accepting EMV. Here are seven attributes that make a Smart Terminal, well, smart. Recognition A Smart Terminal should not only accept EMV but should also recognize when a chip card is swiped. The smartest terminals have the ability to read magstripe data, which indicates whether the card supports EMV. When present, the credit card terminal…

What Is Credit Card Interchange?

What Is Credit Card Interchange?

Credit card Interchange is the wholesale cost to process a credit card transaction and is typically comprised of a percentage of the transaction plus a fixed dollar amount (e.g., 0.5% + $0.10). The cost directly relates to the level of risk or reward associated with the transaction. For example, a business rewards card will have a higher Interchange cost than a debit card. Interchange is set by the card brands (Visa, MasterCard, Discover and American Express) and is subject to changes biannually when Interchange guides are updated and released. It’s important to have a basic understanding of…

How to Write a Refund Policy That Increases Your Conversion Rate

How to Write a Refund Policy That Increases Your Conversion Rate

Store owners, especially new ones, often worry about their return policies. Sure, returns cost money, but so do your merchandise, shipping, rent and marketing. You don’t have to allow returns at your business. However, successful business owners know that repeat customers are key to their success. The customer should come first: Providing them with the option to return a product they are unhappy with will increase their trust in your company and their likelihood to make future purchases. Failing to do so may damage your customer experience, resulting in decreased trust, which may yield fewer sales in the long…

A Guide to Finding and Training Your Holiday Sales Staff

A Guide to Finding and Training Your Holiday Sales Staff

The busiest time of year is rapidly approaching. Are you ready for waves of holiday shoppers? More importantly, is your staff ready? The National Retail Foundation anticipates that holiday spending will increase as much as 4.1 percent compared to 2017, with consumers expected to spend an average of $1,007.24. Preparing your sales team early can help you be ready for the rush. Holiday Hiring Best Practices Recruiting and hiring seasonal staff is easier when you follow these practices: Start early: Just like the year’s hit toy, the best seasonal staff are likely to get snapped up…