It’s no surprise that there are various types of businesses. However, you might not know that there’s a formal classification system for businesses that can impact their credit card processing. Businesses are mapped to their respective industries through an Standard Industrial Classification Code (SIC) and Merchant Category Code (MCC). SIC codes are managed by the U.S. Department of Commerce and used by the IRS and processing banks, while MCC codes are issued by the credit card brands (Visa, MasterCard, Discover and Amex). While these four-digit numbers sometimes overlap and sometimes differ, they both categorize a business by…
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Welcome to PJ University, where we teach you how to use PayJunction like a pro. Today’s lesson is how to set up recurring payments. It can be challenging to handle recurring payments efficiently and securely. If you aren’t able to store credit card information in your payment software, you’re likely requesting a signed authorization form and credit card information from your customers regularly. You may also be writing card information down on paper, but this is not PCI compliant. With PayJunction, you can set up payment schedules to bill as often and long as you’d like.…
Previously, we’ve discussed the importance of understanding the customer journey. Simply put, the customer journey is the set of experiences a potential customer has as he builds a relationship with your brand. The journey spans the following stages: Awareness: Encountering your brand’s products, services and values Engagement: Interacting more deliberately with your company Transaction: Becoming a paying customer Retention: Developing brand loyalty for your business Brand interactions that could move customers through these stages are called touchpoints. Businesses need to understand how their customers move through this process (or why and where they stop) to develop an actionable…
Whether you’re a developer seeking an integrated payment solution or a business owner searching for a credit card processing partner, the security of cardholder data should be at the top of your checklist. When processing and storing credit card data via a terminal, the payment processing security standard can vary. Below, we compare the two current standards for securing cardholder data: point to point encryption and cloud-based tokenization. Point to Point Encryption vs. Cloud-Based Tokenization Point to point encryption (P2PE) encrypts data from point A, when a card is swiped or dipped in a terminal, until it reaches point…
If you run a business, you already know the importance of constant improvement. Finding ways to better serve your customers, stand apart from the competition and increase sales are all top priorities. However, you may be surprised to hear that graphic design can do all these things for your business. While many people think design is simply about making things look visually appealing, effective design goes beyond aesthetics. In this article we’ll go over concepts that can transform your designs from simply looking good to serving as effective growth tools. How Honest Tea Used Graphic Design to Grow Its…