--- title: The 4 Things Successful Brick and Mortar Stores Do Differently description: Can brick and mortar stores thrive in a digital age? Definitely. Use these four tips to get yours in the spotlight. image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/brick-and-mortar-stores.svg --- [tel:1-800-601-0230](tel:1-800-601-0230) 800-601-0230 - Features - Solutions - Developers - [Pricing](https://www.payjunction.com/payments/pricing.html) - Resources [See a Demo](https://www2.payjunction.com/tour-payjunction) Features - EXPLORE PRODUCTS [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) - ACCEPT PAYMENTS [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH Electronic Checks](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - EXPLORE CAPABILITIES [Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integration Marketplace](https://integrations.payjunction.com/) [Remote Signature](https://www.payjunction.com/payments/signature-capture.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) Solutions - [Veterinary Streamline payment workflows and get paid faster with up-front deposits and payment schedules for high-cost procedures. Get time back and spend it with furry patients.](https://www2.payjunction.com/payment-processing-veterinarians) - [Dental Simplify patient payments with multiple means of collection at your dental practice. Meet patient expectations and elevate the payment experience.](https://www2.payjunction.com/payment-processing-dentists) - [Auto Dealer Manage dealership payments by department, brand and location. Get automated reports for simplified end-of-day close and save on processing fees.](https://www2.payjunction.com/automotive-merchant-services) Developers - [API Documentation See how to embed omnichannel payment features into your software, using your choice of our intuitive integration methods.](https://developer.payjunction.com/) - [Developer Experience Explore the developer journey and learn how our full-service partnership model helps you maximize merchant payment adoption rates.](https://www.payjunction.com/payments/payment-api.html) - [No-code Payments Integration® Rapidly integrate payment acceptance features into any SaaS application in minutes using our easy-to-use Chrome browser extension.](https://www.payjunction.com/payments/no-code-payments-integration.html) - [Integration Marketplace Check out our growing marketplace of integrated solution partners that streamline payment acceptance and help businesses automate and scale.](https://integrations.payjunction.com/) [Pricing](https://www.payjunction.com/payments/pricing.html) Resources - [About Us Learn how our people-first culture at PayJunction helps us earn widespread recognition and awards.](https://www.payjunction.com/payments/about.html) - [Careers Join us in our pursuit to deliver exceptional experiences to customers and partners.](https://www2.payjunction.com/careers) - [Support Get helpful information about how to use features, troubleshoot problems and contact us.](https://support.payjunction.com/) - [Blog Gain useful insights into payment industry trends and PayJunction solutions.](https://blog.payjunction.com/) - [Guides Up your payment processing knowledge with our in-depth eBooks and White Papers.](https://guides.payjunction.com/) - [Tutorials Read articles and watch videos about how to use valuable features on the PayJunction platform.](https://blog.payjunction.com/topic/pj-university) # The 4 Things Successful Brick and Mortar Stores Do Differently ![The 4 Things Successful Brick and Mortar Stores Do Differently](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/brick-and-mortar-stores.svg) [![Picture of PayJunction Team](https://blog.payjunction.com/hs-fs/hubfs/PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png?width=48&height=48&name=PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png) PayJunction Team](https://blog.payjunction.com/author/payjunction-team) 11/29/2017 Can brick and mortar stores thrive in a digital age? Definitely – provided they know how to make themselves stand out. ## Focus Website on Local Traffic Search almost anything on Google, and you’ll end up with hundreds of thousands, even millions, of results. How is a small business owner supposed to feel optimistic about ever getting to the top page? The secret of Internet success is that you don’t need to conquer the global market to see results. In many cases, brick and mortar stores can benefit by focusing on their local community. Almost [three-quarters of users who do a local search visit a store within 5 miles](http://www.wordstream.com/blog/ws/2015/10/06/smx-east). The business address, phone number and hours of operation are the primary information these users want, so display those details prominently. Long-tail keywords (e.g., “Arlington VA kids hair salon”) are smart. You want to set up your website’s SEO not only to rank high for your business name, but also for the kinds of local search phrases shoppers use to try to find you. ## Payment Processing Demo Schedule 15 minutes with a payments expert Get a customized PayJunction product walk-through Understand requirements and pricing Determine your SAVINGS! GET DEMO NOW ## Offer Perks Ecommerce Can’t Online shopping is on the rise, but it does not need to be your brick and mortar shop’s biggest fear. In fact, more than [92 percent of retail sales in the first quarter of 2016](https://hbr.org/2016/05/the-best-retailers-combine-bricks-and-clicks) happened offline. Here are three benefits your brick and mortar store can offer: - **Same-day pickup**: Online shopping involves at least a day’s delay for shipping, but usually more. Brick and mortar sales can complete the sales cycle faster. - **Hands-on experience**: Trying on, tasting, touching, smelling and seeing details that a screen can’t capture adds value. Train staff to give customers the hands-on, sensory experience that helps them decide on a purchase. - **Easy returns**: Customers may feel more confident if they know they can get a refund or exchange processed quickly, instead of shipping a package back to an online [retailer](https://blog.payjunction.com/retailer-credit-card-processing). ## Create a Memorable Experience Shopping on the couch in your pajamas is hard to beat for convenience. But successful brick and mortar store owners also realize that this scenario also carries a critical weakness: customer service. Customers come to your store in search of a certain shopping experience. Retailers who provide it will create a loyal customer base. Some businesses offer expert information. Think of DIY home repair classes at Home Depot, or cooking demonstrations at specialty cookware stores. At Sephora, associates act as experts to match customers to the ideal shade of foundation or skincare formula. Other stores use events to create a stellar customer experience. Bookstores commonly host readings where readers can meet their favorite authors face-to-face and get their copy signed. Specialty home store [Salt & Sundry](https://www.shopsaltandsundry.com/pages/events) is hosting a series of pop-up events in honor of its fifth anniversary. Evaluate your customer base to identify which experiences will bring them in the door. ## Integrate Online and Offline Experiences Brick and mortar retailers can recreate the appealing atmosphere of their store online. Besides your website, your social media presence is your strongest online tool. Millennials in particular are eager to connect to favorite brands on social media. They also use social media prominently in their research before making a purchase. Social media success can be a balancing act for small businesses. If you don’t have a dedicated social media manager, you may be better off choosing a few platforms that are most popular with your customers. Post a mix of helpful information and promotions, and answer customer questions ASAP to win a loyal following. Don’t be afraid to show personality. Keep the same tone online and in-store to reinforce your brand style and values. ## Promote your store and stand out. [![5 PLACES TO PROMOTE IT](https://no-cache.hubspot.com/cta/default/635739/ce006dd9-f9f8-4c7b-904f-fe35d1fda0ff.png)](https://cta-redirect.hubspot.com/cta/redirect/635739/ce006dd9-f9f8-4c7b-904f-fe35d1fda0ff) How’s foot traffic at your brick and mortar store? Share your successes and challenges with getting customers in the door! --- ##### [![Is Your Pricing Spot-On? 4 Tips for Pricing Your Goods or Services](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/pricing-goods-service.svg) Is Your Pricing Spot-On? 4 Tips for Pricing Your Goods or Services](https://blog.payjunction.com/pricing-goods-service) ##### [![Small Business Insurance: 3 Policies to Consider](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/small-business-insurance.svg) Small Business Insurance: 3 Policies to Consider](https://blog.payjunction.com/small-business-insurance) ###### About Author ![Picture of PayJunction Team](https://blog.payjunction.com/hs-fs/hubfs/PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png?width=200&height=200&name=PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png) ### PayJunction Team Content written by the PayJunction team encompasses broad business topics including marketing, brick-and-mortar business operations and management. ###### Related Posts ## [![Healthy Payment Solutions Drive Customer Satisfaction at Auto Dealerships](https://blog.payjunction.com/hubfs/BLOG/HERO%20IMAGES/Frame%209.svg) Healthy Payment Solutions Drive Customer Satisfaction at Auto Dealerships The COVID-19 health crisis has forced auto dealerships to examine and implement best practices that provide for safe and healthy interactions between staff and customers. According to a survey from Visa, nearly 80% of consumers worldwide have changed how they pay in order to reduce contact, and they are rewarding businesses that take COVID-19 safety measures seriously. Service Managers and General Managers are benefiting from payment practices like touch-free service that support social distancing and improve the customer experience at their dealership.](https://blog.payjunction.com/auto-dealerships-contactless-payments) ## [![Digital Invoicing Solutions for Veterinary Practices](https://blog.payjunction.com/hubfs/BLOG/HERO%20IMAGES/digital-invoicing-solutions-veterinary-practices%20.svg) Digital Invoicing Solutions for Veterinary Practices Like many other healthcare sectors, veterinary practices recognize the benefits of modernizing their payment processing systems. Digital invoices have become crucial for improving cash flow and customer experience. This article delves into the importance of digital invoicing solutions for veterinarians, exploring their benefits, key features, and best practices for implementation. This comprehensive guide aims to help veterinary practices understand digital invoices' positive impact on operational efficiency and customer satisfaction.](https://blog.payjunction.com/digital-invoicing-solutions-for-veterinary-practices) ## [![Does Your Brick-and-Mortar Business Need an Online Presence?](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/online-presence-brick-mortar-store.svg) Does Your Brick-and-Mortar Business Need an Online Presence? Small businesses have limited time and resources and are often stretched thin in multiple departments. Business owners need to be sure that they’re investing in valuable strategies and not getting caught up with the latest fad. Concerns over cost and the true necessity of an online presence top the list of reasons why almost half of small businesses haven’t set up a website. Does a small operation really need to go digital?](https://blog.payjunction.com/online-presence-brick-mortar-store) ## Meet a Payment System You’ll Love - ###### FEATURES [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) - [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) [Remote Signatures](https://www.payjunction.com/payments/signature-capture.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) - ###### RESOURCES [Product Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integrations](https://integrations.payjunction.com/) [Blog](https://blog.payjunction.com/) [Guides](https://guides.payjunction.com/) [Support](https://support.payjunction.com/) [Service Status](https://status.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) - [Trust Center](https://trust.payjunction.com/) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [Pricing](https://www.payjunction.com/payments/pricing.html) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) - ###### RESOURCES [Integrations](https://integrations.payjunction.com/) [Guides](https://guides.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) [Trust Center](https://trust.payjunction.com/) [Service Status](https://status.payjunction.com/) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) ##### 800-601-0230 SIGN UP FOR OUR NEWSLETTER  Become a better advocate for your business. Get Email Updates GO Thank you for subscribing! PayJunction is a Level 1 PCI Compliant Provider. PayJunction is a registered ISO of PNC Bank, N.A., Pittsburgh, PA. © 2026 PayJunction. All rights reserved. [Privacy Policy](https://support.payjunction.com/hc/en-us/articles/211053648) and [Terms of Use](https://support.payjunction.com/hc/en-us/articles/211053628). ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "PayJunction Team" }, "dateModified" : "2023-03-10", "datePublished" : "2017-11-29", "description" : "Can brick and mortar stores thrive in a digital age? Definitely. Use these four tips to get yours in the spotlight.", "headline" : "The 4 Things Successful Brick and Mortar Stores Do Differently", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/635739/BLOG/FEATURED%20IMAGES/brick-and-mortar-stores.svg" }, "mainEntityOfPage" : "https://blog.payjunction.com/brick-and-mortar-stores", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/635739/logo-400px.png" }, "name" : "PayJunction" } } ```