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Managing operational costs is more critical than ever in today's competitive automotive industry. One often-overlooked opportunity for dealerships lies in surcharging—a payment strategy that allows businesses to offset credit card fees and processing costs by passing them on to customers. Automotive dealerships can significantly enhance profitability by implementing a compliant surcharging program. This approach is a game changer that benefits both single-location and multi-location dealerships, providing a scalable solution for financial success. There are some risks of customer dissatisfaction that should be considered, but, with proper implementation, these can be minimized.
READ MOREAs credit card processing fees continue to rise, many businesses are searching for ways to recover those costs without alienating customers. Several options exist, such as surcharges, cash discounts, and other fees, but not all are created equal.
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