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Christina Lavingia

Need a Sales Boost? 7 Best Ways to Market to Past Customers

Data shows that you have a 60 to 70 percent chance of successfully selling to an existing customer. Compare that to your low odds of earning the business of a prospect — between 5 and 20 percent — and it’s clear that your business will benefit from investment in your current customer base.
Christina Lavingia 8/7/2018 READ MORE
Rentopian and PayJunction Now Offer Integrated Payment Processing

Event rental businesses have a ton to manage, from tracking the lifecycle of an order to optimizing inventory for maximum profit. It’s no wonder why so many event rental businesses are turning to Rentopian for a seamless software solution.
Christina Lavingia 7/31/2018 READ MORE
How to Select the Best Merchant Account for Enterprise Businesses

When a business grows, its tools should grow with it. For an enterprise business owner or manager, this is par for the course. Your business can outgrow just about everything from its warehouse and retail space to its employee headcount.
Christina Lavingia 6/19/2018 READ MORE
How to Easily Accept Online Payments for Your Veterinary Practice

Veterinary practices commonly accept installment payments for high-cost surgeries, wellness plans and doggy daycares. Accepting these recurring payments can be a chore for front office staff, as they may need to mail authorization forms and wait to collect and verify payments.
Christina Lavingia 5/31/2018 READ MORE
How to Process Credit Card Payments After Signature Rule Change

In late 2017 and early 2018, the card brands revealed a major change to their long-held signature requirements for credit card transactions. MasterCard, Discover and Amex announced they would no longer require signatures for magstripe and EMV transactions beginning in April 2018. Visa announced that signatures would still be required in the event of a chargeback dispute for magstripe transactions, but would be optional for EMV.
Christina Lavingia 5/17/2018 READ MORE
New FinCEN Requirements: How Obtaining a Financial Account Will Change

Any time you obtain a financial product, be it a bank account or a loan, you have to provide some personal information. This process protects the lender from fraud and ensures that the relationship is transparent.
Christina Lavingia 5/10/2018 READ MORE