--- title: Why Investing in Customer Service and Support Is a Must description: Data shows poor customer service and support cost businesses billions annually. Keep your customers happy by following these tips. image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/customer-service-support.svg --- [tel:1-800-601-0230](tel:1-800-601-0230) 800-601-0230 - Features - Solutions - Developers - [Pricing](https://www.payjunction.com/payments/pricing.html) - Resources [See a Demo](https://www2.payjunction.com/tour-payjunction) Features - EXPLORE PRODUCTS [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) - ACCEPT PAYMENTS [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH Electronic Checks](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - EXPLORE CAPABILITIES [Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integration Marketplace](https://integrations.payjunction.com/) [Remote Signature](https://www.payjunction.com/payments/signature-capture.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) Solutions - [Veterinary Streamline payment workflows and get paid faster with up-front deposits and payment schedules for high-cost procedures. 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Get automated reports for simplified end-of-day close and save on processing fees.](https://www2.payjunction.com/automotive-merchant-services) Developers - [API Documentation See how to embed omnichannel payment features into your software, using your choice of our intuitive integration methods.](https://developer.payjunction.com/) - [Developer Experience Explore the developer journey and learn how our full-service partnership model helps you maximize merchant payment adoption rates.](https://www.payjunction.com/payments/payment-api.html) - [No-code Payments Integration® Rapidly integrate payment acceptance features into any SaaS application in minutes using our easy-to-use Chrome browser extension.](https://www.payjunction.com/payments/no-code-payments-integration.html) - [Integration Marketplace Check out our growing marketplace of integrated solution partners that streamline payment acceptance and help businesses automate and scale.](https://integrations.payjunction.com/) [Pricing](https://www.payjunction.com/payments/pricing.html) Resources - [About Us Learn how our people-first culture at PayJunction helps us earn widespread recognition and awards.](https://www.payjunction.com/payments/about.html) - [Careers Join us in our pursuit to deliver exceptional experiences to customers and partners.](https://www2.payjunction.com/careers) - [Support Get helpful information about how to use features, troubleshoot problems and contact us.](https://support.payjunction.com/) - [Blog Gain useful insights into payment industry trends and PayJunction solutions.](https://blog.payjunction.com/) - [Guides Up your payment processing knowledge with our in-depth eBooks and White Papers.](https://guides.payjunction.com/) - [Tutorials Read articles and watch videos about how to use valuable features on the PayJunction platform.](https://blog.payjunction.com/topic/pj-university) # Why Investing in Customer Service and Support Is a Must ![Why Investing in Customer Service and Support Is a Must](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/customer-service-support.svg) [![Picture of Lucy Benton](https://blog.payjunction.com/hs-fs/hubfs/Lucy%20Benton.jpg?width=48&height=48&name=Lucy%20Benton.jpg) Lucy Benton](https://blog.payjunction.com/author/lucy-benton) 3/22/2018 It’s no secret that business — in any industry — is extremely competitive. Winning over customers is a constant battle, and businesses are willing to invest a pretty penny if it means driving both consumer and customer attention away from their competitors. But skimping on the quality of your customer support could cost you, no matter how much money you dump into marketing your products or services. According to a study by NewVoiceMedia, U.S. businesses with poor customer service and support lose approximately [$41 billion annually](http://www.adweek.com/digital/study-bad-customer-service-costs-us-companies-41-billion-a-year/). Your customers expect you to help them whenever they need. But if you’re still not convinced that investing in your customer support and service is worth the pay off, here are three reasons why you should: Without a doubt, investing in customer service and support is a must for your business. After all, taking care of your customers is your responsibility, and your hard work will definitely pay off! ## Take it a step further. ## [![STRENGTHEN YOUR CUSTOMER RELATIONSHIPS](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/635739/0fc85379-bc7f-4559-8e32-d09401c2be23.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/635739/0fc85379-bc7f-4559-8e32-d09401c2be23) Do you run a business? What customer service tips would you share with our readers? We'd love to hear from you! [Business Tips](https://blog.payjunction.com/topic/business-tips) --- ##### [![How the Way We Take Credit Card Payments Will Change](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/evolution-credit-card-authorization.svg) How the Way We Take Credit Card Payments Will Change](https://blog.payjunction.com/evolution-credit-card-authorization) ##### [![Experiencing TLS Issues? Here's Why](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/tls-issues.svg) Experiencing TLS Issues? Here's Why](https://blog.payjunction.com/tls-issues) ###### About Author ![Picture of Lucy Benton](https://blog.payjunction.com/hs-fs/hubfs/Lucy%20Benton.jpg?width=200&height=200&name=Lucy%20Benton.jpg) ### Lucy Benton Lucy Benton is a marketing specialist and business consultant who helps people turn their dreams into profitable businesses. Now she is writing for marketing and business resources. Benton also has her own blog, [ProWriting](https://prowritingpartner.com/), where you can check out her latest publications. ###### Related Posts ## [![How to Successfully Map Your Customer Journey](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/customer-journey-mapping.svg) How to Successfully Map Your Customer Journey Previously, we’ve discussed the importance of understanding the customer journey. Simply put, the customer journey is the set of experiences a potential customer has as he builds a relationship with your brand. The journey spans the following stages:](https://blog.payjunction.com/customer-journey-mapping) ## [![4 Stages of the Customer Journey for Your Small Business](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/customer-journey-stages.svg) 4 Stages of the Customer Journey for Your Small Business If you’ve never heard of a “customer journey,” you’re not alone. Understanding this concept is crucial, however, to develop a seamless experience that ensures that your customers are not only being found but retained long-term.](https://blog.payjunction.com/customer-journey-stages) ## [![Do You Know Your Customers? 5 Steps to Find Out](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/know-your-customers.svg) Do You Know Your Customers? 5 Steps to Find Out A lot of marketing advice depends on businesses knowing who their target audience is. The problem is, it’s surprisingly difficult to define your customer base. Learn who’s likely to choose your business over and over, and you’re on your way to smarter marketing strategies.](https://blog.payjunction.com/know-your-customers) ## Meet a Payment System You’ll Love - ###### FEATURES [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) - [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) [Remote Signatures](https://www.payjunction.com/payments/signature-capture.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) - ###### RESOURCES [Product Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integrations](https://integrations.payjunction.com/) [Blog](https://blog.payjunction.com/) [Guides](https://guides.payjunction.com/) [Support](https://support.payjunction.com/) [Service Status](https://status.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) - [Trust Center](https://trust.payjunction.com/) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [Pricing](https://www.payjunction.com/payments/pricing.html) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) - ###### RESOURCES [Integrations](https://integrations.payjunction.com/) [Guides](https://guides.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) [Trust Center](https://trust.payjunction.com/) [Service Status](https://status.payjunction.com/) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) ##### 800-601-0230 SIGN UP FOR OUR NEWSLETTER  Become a better advocate for your business. Get Email Updates GO Thank you for subscribing! PayJunction is a Level 1 PCI Compliant Provider. PayJunction is a registered ISO of PNC Bank, N.A., Pittsburgh, PA. © 2026 PayJunction. All rights reserved. [Privacy Policy](https://support.payjunction.com/hc/en-us/articles/211053648) and [Terms of Use](https://support.payjunction.com/hc/en-us/articles/211053628). ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lucy Benton" }, "dateModified" : "2018-12-20", "datePublished" : "2018-03-22", "description" : "Data shows poor customer service and support cost businesses billions annually. 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