--- title: Deceptive Name Changes in the Payment Industry description: Thoroughly evaluating potential providers should be a standard practice for businesses, including digging into name changes to uncover their past. image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/deceptive-name-changes.svg --- [tel:1-800-601-0230](tel:1-800-601-0230) 800-601-0230 - Features - Solutions - Developers - [Pricing](https://www.payjunction.com/payments/pricing.html) - Resources [See a Demo](https://www2.payjunction.com/tour-payjunction) Features - EXPLORE PRODUCTS [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) - ACCEPT PAYMENTS [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH Electronic Checks](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - EXPLORE CAPABILITIES [Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integration Marketplace](https://integrations.payjunction.com/) [Remote Signature](https://www.payjunction.com/payments/signature-capture.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) Solutions - [Veterinary Streamline payment workflows and get paid faster with up-front deposits and payment schedules for high-cost procedures. 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In recent years, it seems to have become a consistent practice, and this deception is costing businesses millions of dollars in lost efficiencies and revenue. We’re referring to companies that simply change their names. Sure, they publish a press release explaining the change, but the fact of the matter is there are only two reasons why a payment processing company would change its name: 1. They want to deceive you into thinking they are experts in a particular industry. 2. They want to leave their tarnished reputation in the rear view mirror so they can continue with their [unethical billing](https://blog.payjunction.com/tag/unethical-billing/) and poor customer support. ## Payment Processing Demo Schedule 15 minutes with a payments expert Get a customized PayJunction product walk-through Understand requirements and pricing Determine your SAVINGS! GET DEMO NOW ## Deceptive Name Changes in the Payment Industry Anyone who has evaluated payment providers has run into a company with a name custom built for their industry. If you were opening a sneaker shop, a processor named SneakyPay might appeal to you, a candy shop might find PaySweets a good fit, a dentist — CardTeeth, the list goes on and on. What is shocking, though, is that all of these specialized companies and their custom solutions are actually the exact same subpar product owned by a single parent company. They use their name to deceive you into thinking they are in some way, shape, or form an expert for your specific industry. Their sales pitch is very simple ... “We only service candy shops so we know exactly what you need and how to help you. Our custom solution is specifically designed for your business and wouldn’t even work at a gas station or a doctor’s office.” It would be a very compelling pitch if it were true. The good news is that there are two simple things you can do to see how much of an expert the company you are dealing with actually is: 1. Google the company name and check for reviews. 2. Ask the salesperson what specific functionality was built for your industry. ## New Name, Same Problems The second common reason for a name change is to simply distance a company from its previously —and most likely — severely, tarnished reputation. Your greatest tool for sniffing these guys out is going to be the internet. Check the [BBB](https://www.bbb.org/), do a Google search of “\*Company Name\* Reviews” and “\*Company Name\* Parent Company,” and use one or more of the half-a-dozen [payment review sites](https://www.capterra.com/payment-processing-software/?utf8=%E2%9C%93&sort_options=Highest+Rated) that are all easily accessible. You may find yourself going down a rabbit hole of name change after name change and it can all be a little confusing and disheartening. The good news is that there is a company out there that will be exactly what you are searching for. You just have to be willing to do the research and not fall for any of the deceptive tactics rampant in the payment industry. ## Read what a trustworthy provider’s customers have to say. [![HEAR FROM PAYJUNCTION CUSTOMERS](https://no-cache.hubspot.com/cta/default/635739/21d91722-440f-44e0-b525-f8401829327d.png)](https://cta-redirect.hubspot.com/cta/redirect/635739/21d91722-440f-44e0-b525-f8401829327d) So, do the research, ask the right questions and don’t be afraid to ask for multiple opinions! [Business Tips](https://blog.payjunction.com/topic/business-tips) --- ##### [![Ecommerce Credit Card Processor: How It Can Grow Your Business](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/ecommerce-credit-card-processor.svg) Ecommerce Credit Card Processor: How It Can Grow Your Business](https://blog.payjunction.com/ecommerce-credit-card-processor) ##### [![Merchant Credit Card Processing: Everything To Know](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/merchant-credit-card-processing.svg) Merchant Credit Card Processing: Everything To Know](https://blog.payjunction.com/merchant-credit-card-processing) ###### About Author ![Picture of Casey Russell](https://blog.payjunction.com/hs-fs/hubfs/PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png?width=200&height=200&name=PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png) ### Casey Russell Casey Russell is a risk analyst for PayJunction. He analyzes merchant statements to detect unethical billing and savings. ###### Related Posts ## [![Credit Card Processors vs. Merchant Service Providers](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/credit-card-processors.svg) Credit Card Processors vs. Merchant Service Providers It’s very likely you looked at the title of this post and thought, “Those are different?” The general public uses these terms interchangeably, and without extensive knowledge of the payments industry, it makes sense to do so.](https://blog.payjunction.com/credit-card-processors) ## [![What Is EMV Credit Card Processing?](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/emv-credit-card-processing.svg) What Is EMV Credit Card Processing? EMV credit card processing entails a series of steps to authenticate a payment by ‘dipping’ or ‘inserting’ an EMV-chip card. To correctly process an EMV credit card, a level-3 EMV certified card reader is required.](https://blog.payjunction.com/emv-credit-card-processing) ## [![Tiered vs. Interchange Plus Pricing](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/interchange-plus-pricing-tiered.svg) Tiered vs. Interchange Plus Pricing You're setting up your company’s credit card processing and are considering your rate plan options. 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