--- title: Top 5 Places You’re Forgetting to Promote Your Business description: Promote your business cost-effectively by leveraging these five simple channels. image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/promote-your-business.svg --- [tel:1-800-601-0230](tel:1-800-601-0230) 800-601-0230 - Features - Solutions - Developers - [Pricing](https://www.payjunction.com/payments/pricing.html) - Resources [See a Demo](https://www2.payjunction.com/tour-payjunction) Features - EXPLORE PRODUCTS [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) - ACCEPT PAYMENTS [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH Electronic Checks](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - EXPLORE CAPABILITIES [Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integration Marketplace](https://integrations.payjunction.com/) [Remote Signature](https://www.payjunction.com/payments/signature-capture.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) Solutions - [Veterinary Streamline payment workflows and get paid faster with up-front deposits and payment schedules for high-cost procedures. Get time back and spend it with furry patients.](https://www2.payjunction.com/payment-processing-veterinarians) - [Dental Simplify patient payments with multiple means of collection at your dental practice. Meet patient expectations and elevate the payment experience.](https://www2.payjunction.com/payment-processing-dentists) - [Auto Dealer Manage dealership payments by department, brand and location. Get automated reports for simplified end-of-day close and save on processing fees.](https://www2.payjunction.com/automotive-merchant-services) Developers - [API Documentation See how to embed omnichannel payment features into your software, using your choice of our intuitive integration methods.](https://developer.payjunction.com/) - [Developer Experience Explore the developer journey and learn how our full-service partnership model helps you maximize merchant payment adoption rates.](https://www.payjunction.com/payments/payment-api.html) - [No-code Payments Integration® Rapidly integrate payment acceptance features into any SaaS application in minutes using our easy-to-use Chrome browser extension.](https://www.payjunction.com/payments/no-code-payments-integration.html) - [Integration Marketplace Check out our growing marketplace of integrated solution partners that streamline payment acceptance and help businesses automate and scale.](https://integrations.payjunction.com/) [Pricing](https://www.payjunction.com/payments/pricing.html) Resources - [About Us Learn how our people-first culture at PayJunction helps us earn widespread recognition and awards.](https://www.payjunction.com/payments/about.html) - [Careers Join us in our pursuit to deliver exceptional experiences to customers and partners.](https://www2.payjunction.com/careers) - [Support Get helpful information about how to use features, troubleshoot problems and contact us.](https://support.payjunction.com/) - [Blog Gain useful insights into payment industry trends and PayJunction solutions.](https://blog.payjunction.com/) - [Guides Up your payment processing knowledge with our in-depth eBooks and White Papers.](https://guides.payjunction.com/) - [Tutorials Read articles and watch videos about how to use valuable features on the PayJunction platform.](https://blog.payjunction.com/topic/pj-university) # Top 5 Places You’re Forgetting to Promote Your Business ![Top 5 Places You’re Forgetting to Promote Your Business](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/promote-your-business.svg) [![Picture of PayJunction Team](https://blog.payjunction.com/hs-fs/hubfs/PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png?width=48&height=48&name=PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png) PayJunction Team](https://blog.payjunction.com/author/payjunction-team) 11/2/2017 As a business owner, you know that marketing is instrumental in connecting with your target customers. You’ve got the basics covered. Facebook page and Twitter account for your business? Check. Website? Definitely (or, [if you don’t have a website](https://smallbusiness.com/digital-marketing/how-many-small-businesses-have-websites/), you’re working hard to get one ready). But we’re willing to bet there are still valuable, low-cost marketing opportunities you’re leaving on the table. As you develop your 2018 marketing plan, keep these ideas in mind. ## Mobile Marketing Almost 80 percent of small business owners with websites say they’ve optimized for mobile technology. This is smart. More than 60 percent of [smartphone users made a purchase](https://blog.payjunction.com/mobile-payments-adoption/) using their mobile devices [in the last six months](https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics). Most of us live with our phones only a few feet away, so take advantage of your customers’ favorite tech! Check out text messaging services to develop an SMS marketing plan. Hint: It’s not all coupons and discounts. Exclusive invitations, interesting content, and sure, $10 off a $75 order, can keep customers opening your texts. One message a week is a good target. ## Q&A Platforms You want to build authority as an expert in your industry. Content marketing, such as publishing blog posts or infographics, is a key way to accomplish this. In fact, 90 percent of consumers [find custom content helpful](https://www.demandmetric.com/content/content-marketing-infographic). A lesser-known way to build authority is to take time to answer questions users post to popular sites. Reddit, Quora, Stack Exchange and Yahoo Answers let users post questions and crowd-source advice. Offer helpful answers, and you’ll build your reputation. Some business owners may find responding to questions easier than planning and writing regular blog posts. Include your website URL in your signature on your posts to drive traffic to your site. ## Guest Posts Not seeing the results you hoped for on your blog yet? Get your message to a wider audience by working with other blogs in your industry. Writing an article for another site, or inviting a popular blogger to write a guest post for you, can get new eyes on your content. You can apply this idea offline, too. Contact the editors of free, local magazines available at libraries, grocery stores and community centers in your area. A pest control service could write a quick guide to keeping crickets out of the basement in the fall. A restaurant could share an appetizer recipe. Offer an interesting article with valuable information, and include your business name and website in your bio. You may see an influx of local traffic. ## Targeted Social Media Platforms Social media marketing has incredible potential to influence consumers. Back in 2015, Facebook already [influenced more than half](http://www.thedrum.com/news/2015/04/24/facebook-influences-over-half-shoppers-says-digitaslbi-s-connected-commerce-report) of online and offline purchases! Establishing a presence on Facebook, Twitter, Instagram and LinkedIn should be a no-brainer for small businesses. But is that enough? The range of social media platforms out there can make your head spin. Don’t burn yourself out trying to build active accounts everywhere. Instead, do your research. Make sure you understand your target market first. Then, look into the social media platforms where they spend the most time. Targeting young, affluent women? Pinterest users are primarily female millennials with a [median income](https://www.omnicoreagency.com/pinterest-statistics/) of $50,000. SnapChat is your go-to for Generation Z, while 68 percent of Gen X consumers make their decisions [based on reviews](https://smallbiztrends.com/2017/03/social-media-usage-by-age.html) from sites like Yelp or Google. Concentrate on the one additional social media platform that gives you the best reach to your target customer. Make sure to track and measure your progress so you know how well your efforts are working. ## Events Even in a digital world, there’s a benefit to pounding the pavement. Trade shows or community events in your area give you a better chance to meet customers and potential business partners organically. Forrester Research found that events are the [second most effective marketing tactic](http://www.cvent.com/en/pdf/5-strategies-for-increasing-roi-whitepaper.pdf), after the business’ website. Much of the power of successful marketing interactions is developing a personal connection between a consumer and the brand. Don’t underestimate the impact of a real-world, face-to-face conversation. ## Need help identifying your target customers? [![FOLLOW THESE 5 STEPS](https://no-cache.hubspot.com/cta/default/635739/5b71f873-4985-4683-a6c9-ee4054a40384.png)](https://cta-redirect.hubspot.com/cta/redirect/635739/5b71f873-4985-4683-a6c9-ee4054a40384) Which marketing efforts provided the best ROI for your business in 2017? What are you adding to your marketing strategy? We'd love to hear from you in the comments section below. [Business Tips](https://blog.payjunction.com/topic/business-tips) --- ##### [![How to Set Up Hosted Checkout With PayJunction](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/hosted-checkout-payjunction.svg) How to Set Up Hosted Checkout With PayJunction](https://blog.payjunction.com/hosted-checkout-payjunction) ##### [![How to Avoid a Monthly Fee for Small Business Credit Card Processing](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/credit-card-processing-for-small-business-no-monthly-fee.svg) How to Avoid a Monthly Fee for Small Business Credit Card Processing](https://blog.payjunction.com/credit-card-processing-small-business-no-monthly-fee) ###### About Author ![Picture of PayJunction Team](https://blog.payjunction.com/hs-fs/hubfs/PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png?width=200&height=200&name=PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png) ### PayJunction Team Content written by the PayJunction team encompasses broad business topics including marketing, brick-and-mortar business operations and management. ###### Related Posts ## [![Does Your Brick-and-Mortar Business Need an Online Presence?](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/online-presence-brick-mortar-store.svg) Does Your Brick-and-Mortar Business Need an Online Presence? Small businesses have limited time and resources and are often stretched thin in multiple departments. Business owners need to be sure that they’re investing in valuable strategies and not getting caught up with the latest fad. Concerns over cost and the true necessity of an online presence top the list of reasons why almost half of small businesses haven’t set up a website. Does a small operation really need to go digital?](https://blog.payjunction.com/online-presence-brick-mortar-store) ## [![Is Your Pricing Spot-On? 4 Tips for Pricing Your Goods or Services](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/pricing-goods-service.svg) Is Your Pricing Spot-On? 4 Tips for Pricing Your Goods or Services “How much is it?” is a rollercoaster of a question for a business owner. On one side is exhilaration: The customer wants to buy my product or service! On the other is self-doubt: What if the customer balks at my price, or agrees so fast I know I’ve sold myself short? Let’s jump into understanding the art and science behind the perfect price tag.](https://blog.payjunction.com/pricing-goods-service) ## [![6 Tips for Finding New Customers That Won't Break the Bank](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/finding-new-customers-cost-effectively.svg) 6 Tips for Finding New Customers That Won't Break the Bank Finding new customers is a recurring challenge small business owners face. As many as 76 percent of business owners experience marketing challenges, and 41 percent specifically list identifying and attracting new customer prospects as a main concern. At the same time, there’s only so much room in the budget for expensive advertising.](https://blog.payjunction.com/finding-new-customers-cost-effectively) ## Meet a Payment System You’ll Love - ###### FEATURES [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) - [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) [Remote Signatures](https://www.payjunction.com/payments/signature-capture.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) - ###### RESOURCES [Product Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integrations](https://integrations.payjunction.com/) [Blog](https://blog.payjunction.com/) [Guides](https://guides.payjunction.com/) [Support](https://support.payjunction.com/) [Service Status](https://status.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) - [Trust Center](https://trust.payjunction.com/) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [Pricing](https://www.payjunction.com/payments/pricing.html) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) - ###### RESOURCES [Integrations](https://integrations.payjunction.com/) [Guides](https://guides.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) [Trust Center](https://trust.payjunction.com/) [Service Status](https://status.payjunction.com/) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) ##### 800-601-0230 SIGN UP FOR OUR NEWSLETTER  Become a better advocate for your business. 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