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Do You Know Your Customers? 5 Steps to Find Out
A lot of marketing advice depends on businesses knowing who their target audience is. The problem is, it’s surprisingly difficult to define your customer base. Learn who’s likely to choose your business over and over, and you’re on your way to smarter marketing strategies.
PayJunction Team
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When Should You Apply a Tax on Shipping?
Taxes are mandatory fees imposed by the government on property, individual income and business profits, and they are added to the cost of certain goods or services. As a business owner, you face many taxes — the most common of which is sales tax. A sales tax is “a retail point-of-purchase tax imposed by state and local governments that is paid by the purchaser for goods and services,” according to The U.S. Small Business Administration.
Ursula Librizzi
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The Ultimate Guide to Marketing Your Service Business Like a Must-Have Product
Marketing a service can feel like a more elusive task than marketing a product. Instead of selling a tangible product customers can see and hold, your job is to convince clients that your team can handle their project and deliver a service worth paying for. Consider these ideas to communicate the strengths of your service business.
PayJunction Team
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When to Force vs. Manually Authorize and Capture Funds
As a business owner, you’re bound to run into numerous scenarios as you accept customer payments. Because there are quite a few ways a transaction can go awry, there are dozens of error codes to familiarize yourself with. By knowing what you’re capable of in the system, you can provide an informed response and accept payments with ease, ultimately reducing payment friction and generating more repeat business.
Christina Lavingia
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Cash Register Bottleneck Effect in Business: How to Avoid It in Your Store
Americans spend 37 billion hours a year waiting in line, according to The New York Times. Time spent waiting to make a purchase may play an important role in customer perception of their overall experience. Updating your cash register technology and techniques can cut down on the bottleneck effect in business and improve customer satisfaction.
PayJunction Team
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5 Powerful Productivity Tips Your Employees Need to Know About
Maximizing productivity is a recurring concern in the office. Your work-life balance and business success depend on you and your employees’ ability to make effective progress at work. Use these five research-based strategies to stay focused and develop the right goals to help everyone at your business work to their fullest potential.
PayJunction Team
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