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4 Stages of the Customer Journey for Your Small Business
If you’ve never heard of a “customer journey,” you’re not alone. Understanding this concept is crucial, however, to develop a seamless experience that ensures that your customers are not only being found but retained long-term.
PayJunction Team
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Does Your Brick-and-Mortar Business Need an Online Presence?
Small businesses have limited time and resources and are often stretched thin in multiple departments. Business owners need to be sure that they’re investing in valuable strategies and not getting caught up with the latest fad. Concerns over cost and the true necessity of an online presence top the list of reasons why almost half of small businesses haven’t set up a website. Does a small operation really need to go digital?
PayJunction Team
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6 Tips for Finding New Customers That Won't Break the Bank
Finding new customers is a recurring challenge small business owners face. As many as 76 percent of business owners experience marketing challenges, and 41 percent specifically list identifying and attracting new customer prospects as a main concern. At the same time, there’s only so much room in the budget for expensive advertising.
PayJunction Team
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5 Businesses Share Their Tips for a Paperless Office
Going green is about more than one’s self-esteem. For businesses, reducing their environmental impact and going paperless brings significant financial and efficiency benefits. It’s not surprising, therefore, that 49 percent of CEOs surveyed claimed sustainability ranked among their top three business initiatives, according to Nitro.
Christina Lavingia
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Best Practices for Your Business's Cybersecurity
Cyberhacking should be at the forefront of every business owner’s mind. According to IBM, companies face a 26 percent chance of a data breach in a 24-month period. And hackers are only getting smarter; data breaches reached a record high in 2016, according to the Identity Theft Resource Center.
Ursula Librizzi
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6 Green Technologies to Go Paperless at the Workplace
Green technology has experienced an undeniable uptick over the last decade. Investments in renewable energy reached $286 billion globally in 2016 and accounted for over half of all added power generated. Smart homes are catching on, enabling homeowners to be more energy efficient and Tesla, Inc. stock is enjoying a lofty price of $305.30 a share.
Christina Lavingia
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