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Finding new customers is a recurring challenge small business owners face. As many as 76 percent of business owners experience marketing challenges, and 41 percent specifically list identifying and attracting new customer prospects as a main concern. At the same time, there’s only so much room in the budget for expensive advertising.
READ MOREGoing green is about more than one’s self-esteem. For businesses, reducing their environmental impact and going paperless brings significant financial and efficiency benefits. It’s not surprising, therefore, that 49 percent of CEOs surveyed claimed sustainability ranked among their top three business initiatives, according to Nitro.
READ MORECyberhacking should be at the forefront of every business owner’s mind. According to IBM, companies face a 26 percent chance of a data breach in a 24-month period. And hackers are only getting smarter; data breaches reached a record high in 2016, according to the Identity Theft Resource Center.
READ MOREGreen technology has experienced an undeniable uptick over the last decade. Investments in renewable energy reached $286 billion globally in 2016 and accounted for over half of all added power generated. Smart homes are catching on, enabling homeowners to be more energy efficient and Tesla, Inc. stock is enjoying a lofty price of $305.30 a share.
READ MORECredit card fraud is bad for everyone but the fraudster. As a consumer, you might spot fraudulent transactions on your credit card statement that send you into a panic. You’re anxious to receive financial reimbursement, safeguard your identity and determine how your payment information was obtained.
READ MOREThere’s not one right way to launch a business venture. Some believe the right advice and mentorship is crucial; others argue advice is often overly influenced by particular circumstances. When asked whether they wish they’d invested more time or money in their businesses, 60 percent of business owners said money according to a survey by The Alternative Board; however, monitoring cash flow is vital to survival. There are nuances given the industry, financial circumstances and market conditions that render a one-size-fits-all approach impractical.
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