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Many customers hold the Internet in the palm of their hands, making it easier than ever for them to search comparable products. Your customer service experience, on the other hand, is harder to replicate. Providing a strong, supporting foundation for your employees — who represent your brand to customers — can build the kind of stellar customer experience that develops loyalty.
READ MOREAmericans spend 37 billion hours a year waiting in line, according to The New York Times. Time spent waiting to make a purchase may play an important role in customer perception of their overall experience. Updating your cash register technology and techniques can cut down on the bottleneck effect in business and improve customer satisfaction.
READ MOREMaximizing productivity is a recurring concern in the office. Your work-life balance and business success depend on you and your employees’ ability to make effective progress at work. Use these five research-based strategies to stay focused and develop the right goals to help everyone at your business work to their fullest potential.
READ MOREPreviously, we’ve discussed the importance of understanding the customer journey. Simply put, the customer journey is the set of experiences a potential customer has as he builds a relationship with your brand. The journey spans the following stages:
READ MOREIf you’ve never heard of a “customer journey,” you’re not alone. Understanding this concept is crucial, however, to develop a seamless experience that ensures that your customers are not only being found but retained long-term.
READ MORESmall businesses have limited time and resources and are often stretched thin in multiple departments. Business owners need to be sure that they’re investing in valuable strategies and not getting caught up with the latest fad. Concerns over cost and the true necessity of an online presence top the list of reasons why almost half of small businesses haven’t set up a website. Does a small operation really need to go digital?
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