Real solutions to streamline your business.
Featured Resource: Assess Your
Merchant Statements
“How much is it?” is a rollercoaster of a question for a business owner. On one side is exhilaration: The customer wants to buy my product or service! On the other is self-doubt: What if the customer balks at my price, or agrees so fast I know I’ve sold myself short? Let’s jump into understanding the art and science behind the perfect price tag.
READ MOREAs a business owner, you know that marketing is instrumental in connecting with your target customers. You’ve got the basics covered. Facebook page and Twitter account for your business? Check. Website? Definitely (or, if you don’t have a website, you’re working hard to get one ready). But we’re willing to bet there are still valuable, low-cost marketing opportunities you’re leaving on the table. As you develop your 2018 marketing plan, keep these ideas in mind.
READ MOREWho doesn’t want to walk out of work with a sense of satisfaction and accomplishment? Work success depends on your ability to take care of crucial tasks that drive your business forward, without logging hours of overtime. We’ve collected strategies to optimize your office, hours and workload for increased productivity. Get ready to say, “I got so much done!”
READ MOREA lot of marketing advice depends on businesses knowing who their target audience is. The problem is, it’s surprisingly difficult to define your customer base. Learn who’s likely to choose your business over and over, and you’re on your way to smarter marketing strategies.
READ MOREMarketing a service can feel like a more elusive task than marketing a product. Instead of selling a tangible product customers can see and hold, your job is to convince clients that your team can handle their project and deliver a service worth paying for. Consider these ideas to communicate the strengths of your service business.
READ MOREMany customers hold the Internet in the palm of their hands, making it easier than ever for them to search comparable products. Your customer service experience, on the other hand, is harder to replicate. Providing a strong, supporting foundation for your employees — who represent your brand to customers — can build the kind of stellar customer experience that develops loyalty.
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