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Featured Resource: Assess Your
Merchant Statements
If you’ve never heard of a “customer journey,” you’re not alone. Understanding this concept is crucial, however, to develop a seamless experience that ensures that your customers are not only being found but retained long-term.
READ MORESmall businesses have limited time and resources and are often stretched thin in multiple departments. Business owners need to be sure that they’re investing in valuable strategies and not getting caught up with the latest fad. Concerns over cost and the true necessity of an online presence top the list of reasons why almost half of small businesses haven’t set up a website. Does a small operation really need to go digital?
READ MOREFinding new customers is a recurring challenge small business owners face. As many as 76 percent of business owners experience marketing challenges, and 41 percent specifically list identifying and attracting new customer prospects as a main concern. At the same time, there’s only so much room in the budget for expensive advertising.
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