--- title: 5 Ways to Convert Holiday Shoppers Into Forever Customers description: Use expert tips to ensure you gain forever customers from the holiday shopper pool you sell to this season. image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/convert-holiday-shoppers.svg --- [tel:1-800-601-0230](tel:1-800-601-0230) 800-601-0230 - Features - Solutions - Developers - [Pricing](https://www.payjunction.com/payments/pricing.html) - Resources [See a Demo](https://www2.payjunction.com/tour-payjunction) Features - EXPLORE PRODUCTS [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) - ACCEPT PAYMENTS [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH Electronic Checks](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - EXPLORE CAPABILITIES [Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integration Marketplace](https://integrations.payjunction.com/) [Remote Signature](https://www.payjunction.com/payments/signature-capture.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) Solutions - [Veterinary Streamline payment workflows and get paid faster with up-front deposits and payment schedules for high-cost procedures. 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But turning them into forever customers means nurturing them beyond the purchase to keep your business or products at the forefront of their minds. Ketan Kapoor, CEO and cofounder of [Mettl](https://mettl.com/en/), puts this effort into perspective. “You have to make efforts to woo your customers across their entire buying journey that consists of three broad stages: the pre-buying experience, buying, and post-buying experience.” This is just one of many tactics your business should implement to convert holiday shoppers into forever customers. “If you can \[exceed customer\] expectations throughout these stages and not give them a single touchpoint to complain about, then \[...\] you can delight them and retain them for good. Always make it a point to deliver more than what customers expect, and surprise them for all the good reasons.” Below we explain four tactics to maintain your holiday shoppers. ## Build an Email List > Whenever a customer buys something from your company, make sure that you ask them to provide an email address. Establishing a direct line of contact between the customer and your business is essential if you plan on trying to convert them into a long term customer. Will Craig Managing Director at [LeaseFetcher](https://www.leasefetcher.co.uk/) > Send an initial email thanking them for their purchase a day or so after their order has gone through. Thank you emails have a good open rate and also help with conversions, particularly if you display some products you sell which are relevant to the ones they ordered. James Nuttall Outreach Specialist at [Ben Sherman](http://www.bensherman.co.uk) ## Offer Low-Cost Giveaways and Promotions > Use affordable giveaways to reward customers for shopping with you. Simply add a small giveaway item to their bag at checkout or in the order you ship them. Since personalized giveaways on average are kept by recipients for six months, your customers will be reminded of your business often and are more likely to visit again. Shelley Grieshop Public Relations Director at [Totally Promotional](https://www.totallypromotional.com/about-us.html) > One of the things we do around the holidays is send out redeemable promotion codes that can be used up to one month after the original purchase date. This encourages customers to come back and visit our online store again. Brandon Chopp Digital Manager at [iHeartRaves](http://iheartraves.com) > Present website visitors \[with\] an offer they can claim only after opting into your newsletter. The newsletter offers them additional incentives which they will keep getting directly \[to\] their inbox. Syed Irfan Ajmal Growth Marketing Manager at [Ridester](https://www.ridester.com) ## Connect on Social Media Interacting with your ideal customers on social media is a great way to keep your brand at the forefront of their buying options. Be especially active during the holidays to gain new connections that you can nurture after the season ends. > Providing answers to Facebook groups as your company is also beneficial. Find groups that are relevant to your industry and pitch into discussions and offer advice. This will help your brand to build a trustworthy and helpful name within the industry, encouraging people to visit your site at any time of the year. James Nuttall Outreach Specialist at Ben Sherman Asking for follows, using hashtags or tagging your business’s social media account on posts or photos is a great way to get customers to interact with your brand and feel important, creating another method to maintain communication. ## Look at Historical Trends If you collect any demographics on customers, you’ll have data to give you an idea of who your target buyer is and what products or services are your money makers. You can accomplish this task with software that tracks customer purchase histories, monthly trends in revenue and inventory sales. Leave no stone unturned when it comes to delighting your holiday shoppers this season. Leaving their conversion up to chance is too big a risk when there are so many ways you can facilitate long-term engagement. ## Update your online store for the holidays. [![READ OUR EXPERT TIPS](https://no-cache.hubspot.com/cta/default/635739/39704e3e-579d-4948-864d-fcdb1125ad12.png)](https://cta-redirect.hubspot.com/cta/redirect/635739/39704e3e-579d-4948-864d-fcdb1125ad12) Tell us how these tips (or any we missed) have helped you gain forever customers from holiday shoppers in the comments section below. [Business Tips](https://blog.payjunction.com/topic/business-tips) --- ##### [![PayJunction's Journey to Launching a New Website](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/payjunction-new-website.svg) PayJunction's Journey to Launching a New Website](https://blog.payjunction.com/payjunction-new-website) ##### [![5 Benefits of Signature Capture](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/signature-capture.svg) 5 Benefits of Signature Capture](https://blog.payjunction.com/signature-capture) ###### About Author ![Picture of Ursula Librizzi](https://blog.payjunction.com/hs-fs/hubfs/Ursula_Librizzi.jpg?width=200&height=200&name=Ursula_Librizzi.jpg) ### Ursula Librizzi Ursula is the sales and marketing operations manager for PayJunction. She oversees daily marketing tasks and liaises between the sales and marketing departments. ###### Related Posts ## [![How Chargebacks Can Be Friendly](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/friendly-chargebacks.svg) How Chargebacks Can Be Friendly Believe it or not, chargebacks can occur on accident. Friendly chargebacks result from cardholders filing disputes for misunderstood, legitimate purchases. These scenarios include:](https://blog.payjunction.com/friendly-chargebacks) ## [![7 Traits to Look for in a Smart Terminal](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/smart-terminal-traits.svg) 7 Traits to Look for in a Smart Terminal Ever since the liability shift, Smart Terminals have flooded the U.S. market. With the major selling point being EMV acceptance, many providers benefit as businesses continue to upgrade their merchant credit card processing equipment. However, a truly “smart” terminal goes above and beyond just accepting EMV.](https://blog.payjunction.com/smart-terminal-traits) ## [![How to Tailor Your Online Store for the Holiday Season](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/online-store-holiday.svg) How to Tailor Your Online Store for the Holiday Season Whether you’re solely running an e-commerce website, or you run an online store that supplements your brick-and-mortar locations, it’s important to tailor your website when the holidays come around. Trends show that U.S. holiday e-commerce sales are only increasing every year, so why wouldn’t you make sure your online store is set up for success during this busy shopping season?](https://blog.payjunction.com/online-store-holiday) ## Meet a Payment System You’ll Love - ###### FEATURES [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) - [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) [Remote Signatures](https://www.payjunction.com/payments/signature-capture.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) - ###### RESOURCES [Product Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integrations](https://integrations.payjunction.com/) [Blog](https://blog.payjunction.com/) [Guides](https://guides.payjunction.com/) [Support](https://support.payjunction.com/) [Service Status](https://status.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) - [Trust Center](https://trust.payjunction.com/) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [Pricing](https://www.payjunction.com/payments/pricing.html) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) - ###### RESOURCES [Integrations](https://integrations.payjunction.com/) [Guides](https://guides.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) [Trust Center](https://trust.payjunction.com/) [Service Status](https://status.payjunction.com/) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) ##### 800-601-0230 SIGN UP FOR OUR NEWSLETTER  Become a better advocate for your business. 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