--- title: PayJunction's Journey to Launching a New Website description: PayJunction just launched its new marketing website. Learn what motivated this project and lessons learned. image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/payjunction-new-website.svg --- [tel:1-800-601-0230](tel:1-800-601-0230) 800-601-0230 - Features - Solutions - Developers - [Pricing](https://www.payjunction.com/payments/pricing.html) - Resources [See a Demo](https://www2.payjunction.com/tour-payjunction) Features - EXPLORE PRODUCTS [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) - ACCEPT PAYMENTS [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH Electronic Checks](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - EXPLORE CAPABILITIES [Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integration Marketplace](https://integrations.payjunction.com/) [Remote Signature](https://www.payjunction.com/payments/signature-capture.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) Solutions - [Veterinary Streamline payment workflows and get paid faster with up-front deposits and payment schedules for high-cost procedures. Get time back and spend it with furry patients.](https://www2.payjunction.com/payment-processing-veterinarians) - [Dental Simplify patient payments with multiple means of collection at your dental practice. Meet patient expectations and elevate the payment experience.](https://www2.payjunction.com/payment-processing-dentists) - [Auto Dealer Manage dealership payments by department, brand and location. Get automated reports for simplified end-of-day close and save on processing fees.](https://www2.payjunction.com/automotive-merchant-services) Developers - [API Documentation See how to embed omnichannel payment features into your software, using your choice of our intuitive integration methods.](https://developer.payjunction.com/) - [Developer Experience Explore the developer journey and learn how our full-service partnership model helps you maximize merchant payment adoption rates.](https://www.payjunction.com/payments/payment-api.html) - [No-code Payments Integration® Rapidly integrate payment acceptance features into any SaaS application in minutes using our easy-to-use Chrome browser extension.](https://www.payjunction.com/payments/no-code-payments-integration.html) - [Integration Marketplace Check out our growing marketplace of integrated solution partners that streamline payment acceptance and help businesses automate and scale.](https://integrations.payjunction.com/) [Pricing](https://www.payjunction.com/payments/pricing.html) Resources - [About Us Learn how our people-first culture at PayJunction helps us earn widespread recognition and awards.](https://www.payjunction.com/payments/about.html) - [Careers Join us in our pursuit to deliver exceptional experiences to customers and partners.](https://www2.payjunction.com/careers) - [Support Get helpful information about how to use features, troubleshoot problems and contact us.](https://support.payjunction.com/) - [Blog Gain useful insights into payment industry trends and PayJunction solutions.](https://blog.payjunction.com/) - [Guides Up your payment processing knowledge with our in-depth eBooks and White Papers.](https://guides.payjunction.com/) - [Tutorials Read articles and watch videos about how to use valuable features on the PayJunction platform.](https://blog.payjunction.com/topic/pj-university) # PayJunction's Journey to Launching a New Website ![PayJunction's Journey to Launching a New Website](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/payjunction-new-website.svg) [![Picture of Christina Lavingia](https://blog.payjunction.com/hs-fs/hubfs/Christina%20Lavingia%2c%20Content%20Marketing%20Manager.jpg?width=48&height=48&name=Christina%20Lavingia%2c%20Content%20Marketing%20Manager.jpg) Christina Lavingia](https://blog.payjunction.com/author/christina-lavingia) 11/13/2018 Every business needs to have a dynamic, rich website. Every business in tech needs to exceed that expectation. We have long known that we needed an updated website to reflect both our brand and our pixel-perfect engineering ethos. Although [PayJunction](https://www.payjunction.com/payments/#/) is a credit card processing company, we deliver our services in an elegant, simple and helpful way. We want our website to showcase this from the moment a visitor first looks us up. You may find yourself in a similar boat. Your business may be floating on a basic HTML site that meets the bare minimum of a web visitor’s expectations. We invested several months to expand our site from the bare basics to brilliance. We owned the entire process from wireframe to code deploy and learned a lot along the way. ## Simplicity Boiling down your business’s product and key differentiating factor into words can be challenging. Add in a website format, and you have to ensure that every character drives value. When communicating with our web visitors, we decided to maintain one story style for every page. Your current problem and how we can help. It was important to stick to the talking points that matter, not from a quota or sales perspective, but from a customer perspective. What tangible benefits do our customers often tout about our software? How do we truly help them day to day? We wanted to relate to our website visitors by starting with where they are now. In our industry, this means they likely use inefficient and outdated software and they may suffer from poor customer service and [unethical billing](https://blog.payjunction.com/tag/unethical-billing/) with their current provider. Knowing this, we put ourselves in their shoes before unveiling a better way forward with our technology. Unlike a blog or white paper in which the reader expects to spend time reading, we had to be incredibly straightforward with our writing. We limited character counts to between 20 and 180, depending on the section of the layout, to put our customers first by conveying our message in few words. ## Payment Processing Demo Schedule 15 minutes with a payments expert Get a customized PayJunction product walk-through Understand requirements and pricing Determine your SAVINGS! GET DEMO NOW ## SEO Search engine optimization (SEO) is an ever-evolving discipline. In short, it’s the process of applying current best practices to a website in order to rank higher in search engines. This entails playing by the search engines’ rules, which often change in order to maintain a fair playing field that rewards good content that is helpful to users. The more web pages, the better chance you have of appearing when a prospective customer searches for your solutions. With this in mind, we took our one-page site (not including our about and pricing pages) and developed 12 feature-focused pages covering single topics like [sales reports](https://www.payjunction.com/payments/sales-reports.html), [e-commerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) and [customization](https://www.payjunction.com/payments/custom-payment-software.html). This increased both our web presence and the available content for each feature. Instead of a section of text, visitors can read an entire page of details, which is a much better reference point. Lastly, we added calls to action (CTAs) on each page. We made it easy for visitors to connect with us and for us to see which features resonate most with our prospects. ## Collaboration We had a specific vision for our new site that required a modern approach to collaboration: morning Skype calls. With two designers in Florida, a web developer in Romania and a marketing team in California, these calls (and their consistency) were vital to maintaining communication, discussing paths forward and sharing the process. These calls didn’t happen on a need-to-have basis. They happened bright-and-early every day. The marketing team became well-versed in Balsamiq wireframing tools, GitHub for ticket management and Invision for user testing, among other tools. We went back and forth on concepts, pages and headers to ensure we got everything right. ## Technical Execution A few months passed between final coding and engineering team review. By then, we’d become a bit less familiar with each page and were able to spot bugs, typos and missed steps with fresh eyes. Our design team had to redo some images, ensure our site speed and accessibility were acceptable and perform several re-optimizations. The day we got the site live, we received our first new lead within minutes. This is the nature of a project like this. If you’re going to invest in a digital strategy for your business, the quality of your efforts will be rewarded. We took the time to do it right and do it authentically. We’re eager to learn more about our prospects based on their site behavior, drive traffic to these pages with paid search and continually improve our site’s rank with high-quality content and intuitive design. Getting here took over a dozen active participants, months of collaboration and a lot of fine tuning, but as a tech company, we believe an updated site to be imperative for both selling our product and selling ourselves as a cutting-edge alternative to traditional payment providers. ## Want to grow your business? [![LEARN HOW DESIGN CAN HELP](https://no-cache.hubspot.com/cta/default/635739/d100b4da-d402-4493-a87d-a5fe8a4b70b5.png)](https://cta-redirect.hubspot.com/cta/redirect/635739/d100b4da-d402-4493-a87d-a5fe8a4b70b5) Is your business currently tackling a new website overhaul? How’s it going? What are your goals? We’d love to hear from you! [Business Tips](https://blog.payjunction.com/topic/business-tips) --- ##### [![7 Traits to Look for in a Smart Terminal](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/smart-terminal-traits.svg) 7 Traits to Look for in a Smart Terminal](https://blog.payjunction.com/smart-terminal-traits) ##### [![5 Ways to Convert Holiday Shoppers Into Forever Customers](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/convert-holiday-shoppers.svg) 5 Ways to Convert Holiday Shoppers Into Forever Customers](https://blog.payjunction.com/convert-holiday-shoppers) ###### About Author ![Picture of Christina Lavingia](https://blog.payjunction.com/hs-fs/hubfs/Christina%20Lavingia%2c%20Content%20Marketing%20Manager.jpg?width=200&height=200&name=Christina%20Lavingia%2c%20Content%20Marketing%20Manager.jpg) ### Christina Lavingia Christina Lavingia delights in crafting content that helps business owners fight fraud, reduce risk and process payments with ease. ###### Related Posts ## [![What Is PCI Compliance? PayJunction Security Explained](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/payjunction-security-pci-dss-compliance.svg) What Is PCI Compliance? PayJunction Security Explained PayJunction provides business owners with helpful features like cards on file and electronic signature capture. These features go above and beyond the old-school technology many businesses still use, but they naturally lead business owners to ask, “How is this secure?” They may also ask themselves, "What is PCI compliance?"](https://blog.payjunction.com/payjunction-security-pci-dss-compliance) ## [![How Company Culture Shapes Award-Winning Services and Solutions](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/4-awards.svg) How Company Culture Shapes Award-Winning Services and Solutions Once again, PayJunction has received critical acclaim during the 2025 awards season, taking home gold and platinum awards for both customer service and technology.](https://blog.payjunction.com/payjunction-award-winning-service) ## [![Meet the Smart Terminal by PayJunction](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/meet-smart-terminal.svg) Meet the Smart Terminal by PayJunction Editor's Note: We've added a new device to our Smart Terminal family: the ZeroTouch Terminal. For information about this new product, click here.](https://blog.payjunction.com/meet-smart-terminal) ## Meet a Payment System You’ll Love - ###### FEATURES [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) - [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) [Remote Signatures](https://www.payjunction.com/payments/signature-capture.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) - ###### RESOURCES [Product Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integrations](https://integrations.payjunction.com/) [Blog](https://blog.payjunction.com/) [Guides](https://guides.payjunction.com/) [Support](https://support.payjunction.com/) [Service Status](https://status.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) - [Trust Center](https://trust.payjunction.com/) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [Pricing](https://www.payjunction.com/payments/pricing.html) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) - ###### RESOURCES [Integrations](https://integrations.payjunction.com/) [Guides](https://guides.payjunction.com/) [Tutorials](https://blog.payjunction.com/tag/pj-university/) [API](https://www.payjunction.com/payments/payment-api.html) [Request a Demo](https://www2.payjunction.com/payjunction-demo) [About Us](https://www.payjunction.com/payments/about.html) [Careers *HIRING*](https://www2.payjunction.com/careers) [Press](https://media.payjunction.com/) [Trust Center](https://trust.payjunction.com/) [Service Status](https://status.payjunction.com/) - ###### BUSINESS SOLUTIONS [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists) ##### 800-601-0230 SIGN UP FOR OUR NEWSLETTER  Become a better advocate for your business. Get Email Updates GO Thank you for subscribing! PayJunction is a Level 1 PCI Compliant Provider. PayJunction is a registered ISO of PNC Bank, N.A., Pittsburgh, PA. © 2026 PayJunction. All rights reserved. [Privacy Policy](https://support.payjunction.com/hc/en-us/articles/211053648) and [Terms of Use](https://support.payjunction.com/hc/en-us/articles/211053628). ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Christina Lavingia" }, "dateModified" : "2023-03-13", "datePublished" : "2018-11-13", "description" : "PayJunction just launched its new marketing website. 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