Starting a business isn’t easy, and restaurants are no exception. It’s one thing to hire talented staff, design a delicious menu that fits your local market and customer preferences, and spruce up a retail location. It’s another, though, to then scale your business with multiple locations, delivery options and an online presence.
Hungry residents of upstate New York are in luck, as Foodeaze has increased its local restaurant options by 140 percent on its online food-ordering website over the last year in Ithaca, NY! There are plans to continue expanding the business further into New York — and that’s a win for local restaurants, too. Rather than having to build an e-commerce business from the ground up, Foodeaze offers a combined service of food photography and online food-ordering, making it easier for local restaurants to get in front of their target audience, gain exposure and grow their online credit card processing. With an intuitive, swipe-to-order display, Foodeaze makes online ordering as simple as swipe, order and eat. In the words of the Foodeaze founder and CEO Alexander Fattell, "food brings all people together."
With their shared belief in corporate social responsibility, it was natural for Foodeaze and PayJunction to partner up to deliver upstate New York restaurants with a platform for accepting online orders and transparent merchant services. Moving forward, all Foodeaze clients will use PayJunction’s Payment Gateway to process Foodeaze orders. This means streamlined billing and transparent pricing for all Foodeaze clients.
Foodeaze operates under a similar client-first pledge to PayJunction’s: to help restaurants and food vendors increase their sales and boost their marketing efforts by providing affordable and easy-to-use technology and services. By partnering with an ethical Merchant Account Provider and leveraging Foodeaze’s intuitive technology, restaurants gain exposure as well as save money in marketing and processing costs.
This means more revenue in your business’s bank account to expand your current retail location or to add new restaurants, hire more employees, or broaden your menu. Small businesses are incredibly hard to sustain at first, so partnering with providers that put you first and aim to help you grow will aid you in doing just that at the end of the day.
There are numerous payment processing middlemen, but e-commerce businesses need to be familiar with two in particular: Merchant Account Providers and Payment Gateways. A merchant account enables your business to accept credit card payments, while a Payment Gateway facilitates the transfer of information between a payment portal (in this case, your e-commerce store) and a payment processor. Both are required for online credit card processing.
By partnering with PayJunction, you can eliminate your Payment Gateway bill because we’re an all-in-one provider. This means one merchant statement in your mailbox, a clear understanding of your effective processing rate and one support department to call with any payment-related or technical questions you may have.
A fair, transparent payment provider is hard to find. After years of analyzing merchant statements, we’ve identified over a dozen unethical fees that numerous Merchant Account Providers and Payment Facilitators charge. At PayJunction, we prioritize long-term relationships over short-term profit, and never charge unethical fees for our services.
Furthermore, we help businesses remain secure with their online transactions. PayJunction is a PCI Level 1 compliant provider. This means we meet the highest security standards of the Payment Card Industry and implement the most cutting-edge technology to protect your customers’ cardholder information and reduce your business’s liability.
Does your business operate an e-commerce component? Have you found it difficult to gain exposure on your own? Do you think food brings all people together? Let us know about your experiences with product marketing in the comments section below.