No-code technology is revolutionary for building and deploying software solutions without writing code. The popular and rapidly growing trend empowers individuals with or without technical coding skills to rapidly create and deploy complex software solutions.
The no-code platform market is rising thanks to the demand for process automation, rapid development cycles, and a shortage of skilled IT specialists. According to Gartner, the market for no-code/low-code platforms will reach $12.3 billion by 2024. No-code payment integration quickly adds payment acceptance to software, significantly reducing software development costs and go-to-market deployment.
What is No-code Payment Integration?
Traditional API integration uses custom code to connect software with payment services and automate workflows. This method requires extensive coding knowledge and can be time-consuming to build and complex to maintain.
No-code technology represents a significant shift in software development, empowering individuals and businesses to create and deploy complex software solutions rapidly. No-code payment integration adds payment acceptance to cloud-based software using visual interfaces and pre-built components. With no-code integration, even users without extensive coding knowledge can add payment features using point-and-click elements. This method is faster and more accessible than traditional APIs, making it an ideal choice for users who need to get up and running quickly while staying current with payment trends.
No-code APIs and platforms offer a range of pre-built templates, point-and-click tools, and intuitive interfaces allowing users to develop applications, websites, and complex workflows without extensive coding knowledge.
ISVs and developers often use no-code platforms to enhance and expand the capabilities and features available through their cloud-based software. By bypassing the roadblocks of traditional API integrations, no-code integration can help businesses quickly and efficiently bring their software to market.
What’s the Difference Between No-code and Low-code Payment Integration?
No-code integration, low-code integration, and traditional API integration are all methods of connecting software services and exchanging data. However, they differ in the technical expertise required to build and customize integrations and the speed and efficiency of the integration process.
No-code integration uses visual interfaces and pre-built components, typically accessed within a browser extension. With No-code integration, users—including those without extensive coding knowledge—create integrations using point-and-click elements. This method is ideal for anyone who needs to build and customize integrations quickly.
Low-code integration is similar to no-code integration but requires some coding knowledge to build integrations using accessible webhooks. Low-code integration provides more control over the integration process, allowing users to customize workflows and business logic to meet specific requirements. This method is a good choice for software providers and developers with coding knowledge who don't want to build integrations from scratch.
A combination of no-code payments integration and low-code webhooks is ideal for omnichannel businesses that accept payments in person, online, via invoicing, and recurring/subscription services. ISVs can offer more robust multi-channel payment acceptance features while shaving significant time off traditional API coding.
How to Accept Payments Without Writing Code
Instead of using developers' valuable time to build custom solutions from scratch or code to multiple APIs to add payment features to their software, ISVs or businesses can use no-code payment integration to activate payment acceptance features in minutes. This eliminates the inefficient and timely process of coding, testing and certifying software to payment processors, which is required when using traditional methods, and can take months.
Creating an integration is quick and easy. Users log into their software (POS, CRM, PMS, ERP) and map fields required to run a transaction, including amount, invoice number, customer information, etc. They also instruct what to do post-approval, such as closing out a one-time purchase, updating customer history, or emailing a receipt.
No-code payments are launched via a browser extension. The technology supports a variety of payment acceptance methods, including:
- In-person: A cloud-connected payment terminal interfaces with any web-based software solution, allowing businesses to accept EMV and contactless payments without writing code.
- Telephone orders: Staff can enter a customer's payment data into a connected terminal or a payment-related form in their software.
- Digital invoices: Digital invoices, often called “pay by link” can be emailed or texted to customers via no-code. Customers open the message, enter their card or bank account details, and submit payment.
- Recharge a customer’s card: An existing customer’s record stored on file with tokenized credit card or ACH payment details can be used to complete a new purchase.
- Recurring and subscription payments: Businesses with subscription plans can obtain payment information and authorization once and automate future payments.
What payment types are supported by no-code?
No-code payments can support more than traditional credit card acceptance. In addition to accepting Visa, Mastercard, American Express, and Discover credit, debit and prepaid cards, businesses can also accept payments made via:
- PIN debit for secure payments made with ATM cards
- Mobile wallets, including Apple Pay and Google Pay
- ACH “pay by bank” for lower-cost direct bank account transfers
Supported payment types and acceptance methods vary by no-code integration providers. For example, many payment platforms support online and digital acceptance methods but cannot support secure in-person payments. Also, while branded credit and debit cards are ubiquitous, lower-cost PIN debit and ACH payment acceptance are not as commonly supported. Since payment needs may evolve as a business grows, research to ensure all channels can be supported via no-code or low-code integration.
What is No-code Pay-by-Link?
Pay-by-Link is a payment method that allows customers to pay for a product or service by clicking on a unique link the business provides. A payment link is a URL, button, or QR code that takes customers to a unique checkout page hosted by the payment service provider. Typically, an employee, or an automated process, sends the customer a link via email or text. When the customer clicks on the link, they are taken to a secure payment page to enter their payment details—credit card, debit card or bank account details—and complete the transaction.
Pay-by-Link is becoming increasingly popular due to its convenience and security. Sending a secure payment link to a customer while on the phone is more efficient and secure than having staff obtain card details verbally and manually key them into the software. Any business can use pay-by-link since it does not require an e-commerce website. Cash flow is also improved since payment is made immediately.
Benefits of No-code and Low-code Payments
The primary reason that software developers and merchants like integrating via no-code/low-code methods is that they are straightforward to use. Automating processes and streamlining workflows can make businesses more agile, responsive, and competitive in today's fast-paced digital landscape. And software companies can reallocate developer resources to focus on core software enhancements and customer-facing initiatives.
Here’s how no-code payment integration can optimize workflows for businesses:
- Quick and simple integration — Workflows can be designed to align with business needs. New features and enhancements can be automatically activated via real-time updates. ISVs can use a combination of no-code and low-code payments to offer robust acceptance features.
- Easy to use — Payment processes are launched via a user-friendly browser extension featuring a point-and-click interface.
- Increased Efficiency — No-code integration allows businesses to automate workflows without extensive coding or technical expertise. This can help reduce manual tasks and errors, allowing employees to focus on more strategic activities and increase overall productivity.
- Cost Savings — No-code integration platforms can be implemented quickly without significant investments in hardware, software, and development resources.
- Improved Data Quality — No-code integration can help ensure data accuracy and consistency across systems and applications, leading to better decision-making.
- Secure — Removes sensitive card data from the software that initiates payments and stores customer records. No cardholder data is stored or processed on local systems or networks, simplifying PCI compliance. Tokens replace payment details and can be used to recharge cards, process refunds or securely manage recurring and subscription payments.
The Need for No-code Payments in Fintech
Fintech companies operate in a fast-paced environment and must respond quickly to market changes and customer demands. No-code integration technology allows fintech companies to integrate systems and applications efficiently, get new features to market faster, and stay ahead of the competition.
Fintech companies must quickly integrate payment gateways, processors, and payment methods to meet evolving customer behaviors or offer merchants cost-saving payment practices such as credit card surcharge. Fintechs also need to scale their payment processing quickly and efficiently as their customer base grows.
Sensitive payment data should be protected from security breaches and fraud. No-code payment integration supports encryption, tokenization, and other security features to protect payment details and ensure compliance with industry regulations.
No-code payment integration is ideal for fintech companies as it offers speed, agility, cost-effectiveness, customization, security, and scalability.
Introducing PayJunction’s No-code Payments Integration™
PayJunction’s No-code Payments Integration™ is a revolutionary solution that makes it incredibly easy for businesses to integrate payment processing with their existing cloud-based software (POS, PMS, CRM, etc.), either as a replacement or as an alternative solution to activate new features.
It is beneficial for ISVs and developers searching for an "easy button" to quickly add new features to their cloud-based software or connect with more gateways and payment providers. Small businesses and startups can quickly and efficiently connect any software solution in minutes.
No-code Payments Integration™ works with any cloud-based software. It supports expanded acceptance features for in-person EMV and contactless payments and staff-initiated payments via secure phone orders, digital invoices, or recurring/card-on-file payments. Developers can use a combination of PayJunction’s No-code Payments Integration and low-code webhooks to expand payment acceptance channels and build custom workflows within their software.
A Smart Terminal connects via Wi-Fi to provide a customer-friendly, efficient and secure way to capture payment details. Customers can pay with a swipe, tap or dip of a card, phone or wearable device, and even use mobile wallets, including Apple Pay and Google Pay. Transactions captured in person on a connected EMV terminal cost significantly less than those key-entered into software forms.
No-Code Payments Integration™ supports additional features that help lower the total cost of payment acceptance. These include ACH bank transfers and PIN debit.
ISVs and developers can register their existing software with PayJunction as an Official Integration. This option allows any business that uses its software to sign up quickly with PayJunction for integrated payment processing. The ISV shares in the revenue stream generated by their customers using No-code Payments Integration™ to connect their software to PayJunction’s gateway and processing platform.