--- title: How to Tailor Your Online Store for the Holiday Season description: Eight experts share their insider tips for a successful holiday season by tailoring your e-commerce website. image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/online-store-holiday.svg --- [tel:1-800-601-0230](tel:1-800-601-0230) 800-601-0230 - Features - Solutions - Developers - [Pricing](https://www.payjunction.com/payments/pricing.html) - Resources [See a Demo](https://www2.payjunction.com/tour-payjunction) Features - EXPLORE PRODUCTS [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) - ACCEPT PAYMENTS [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH Electronic Checks](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html) [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8) - EXPLORE CAPABILITIES [Overview](https://www.payjunction.com/payments/payment-processing-solutions.html) [Integration Marketplace](https://integrations.payjunction.com/) [Remote Signature](https://www.payjunction.com/payments/signature-capture.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) Solutions - [Veterinary Streamline payment workflows and get paid faster with up-front deposits and payment schedules for high-cost procedures. 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Trends show that U.S. holiday e-commerce sales are only [increasing every year](https://www.statista.com/statistics/241945/us-retail-e-commerce-holiday-season-revenue/), so why wouldn’t you make sure your online store is set up for success during this busy shopping season? We asked eight e-commerce experts to share their tips and tricks for tailoring online stores for this buying-intensive time of year. Consider these options as you prepare your own online store for the upcoming holiday season. ## Give Your Website a Temporary Makeover > I always recommend businesses to change the visuals of their \[online\] store. Change the colour scheme, tweak your logo, introduce some festive images. Make your site visitors feel all warm and fuzzy before they start looking at your products. David Vallance Content Manager of[LeaseFetcher](http://leasefetcher.co.uk) > Offer a ‘12 Days of Christmas Sale’ with certain products going on sale each day to boost sales in the days leading up to Christmas. Make special categories for your products centered around the holidays, like ‘Stocking Stuffers,’ ‘Santa’s Picks’ or ‘Christmas Gifts for the Grinch in Your Family.' David Ambrogio SEO and Content Strategist of [Online Optimism](http://onlineoptimism.com) ## Meet Your Buyers’ Expectations > ... as November approaches bargain shoppers expect holiday deals to appear. Ensure shipping times and inventories are super clear, so customers know if they will receive their products in time for travel and gifting. Nicholas Kinports Founder of [lonelybrand](https://lonelybrand.com) > We make sure ... all of \[our customers\] questions are answered, delivery times are easy to understand, and customer service is always available whether through email, live chat, or even text message. Jameson Spooner CEO of [Tmbr.](https://www.tmbrs.com/) ## Create Buzz Around Your Site > Contests and giveaways naturally drive traffic to your pages and products, ultimately boosting your brand recognition. In addition to acting as a friendly nudge to previous buyers, you can expect to see a rise in new customers. Nate Masterson CMO of[Maple Holistics](http://mapleholistics.com) > What we really try to emphasize is that we sell out every Christmas and that shipments go out on a first come, first served basis. FOMO (Fear Of Missing Out) is great leverage — especially during the holiday season. If you can offer expedited shipping, it's also a huge plus! Dave Hermansen CEO of[Store Coach, Inc](http://storecoach.com) > Don't compete, innovate. Major retailers kick up the marketing and sales messaging during the holidays. This is the time to launch exclusive ideas that nobody else carries to take advantage of gift giving. Nicholas Kinports Founder of [lonelybrand](https://lonelybrand.com) > … having a countdown timer for a particular price, or a 'only 3 left' indicator to increase the urgency of the buyer. Particularly in a holiday setting – contriving some kind of urgency, can be very effective in decreasing friction to checkout. Tim Brown Owner of[Hook Agency](https://hookagency.com/) ## Use Tools to Drive Engagement > Add conversion tracking with a Facebook pixel. Facebook advertising is powerful, and adding a pixel to your ecommerce store will tell you exactly how much Return on Ad Spend (ROAS) you are achieving in Facebook's extensive ad network. It's a powerful way to learn more about your customers' tastes and preferences. Nicholas Kinports Founder of [lonelybrand](https://lonelybrand.com) > You should try implementing a chatbot \[and then\] customize it with the right questions and answers to automate the sales process even more. Use that to drive conversions during the holiday. Mihai Corbuleac, Senior IT Consultant[ComputerSupport.com](http://computersupport.com) > … focus on building your email list as much as you can before the holiday season. Our email lists have \[been\] extremely effective in our communication and relationship with our customers and convert much higher than any other marketing channel for us. Jameson Spooner CEO of Tmbr. ## Ensure your online store has the best online payment system for the holidays. How else can e-commerce business owners tailor their online stores? The more tips the better! Share your expert advice below. [E-Commerce](https://blog.payjunction.com/topic/e-commerce) [Business Tips](https://blog.payjunction.com/topic/business-tips) [Questions and Answers](https://blog.payjunction.com/topic/questions-and-answers) --- ##### [![Why Tokenization Is Better Than Point to Point Encryption](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/point-to-point-encryption-cloud.svg) Why Tokenization Is Better Than Point to Point Encryption](https://blog.payjunction.com/point-to-point-encryption-cloud) ##### [![Why You Should Ditch Your Credit Card Processing Authorization Form](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/credit-card-processing-authorization-form.svg) Why You Should Ditch Your Credit Card Processing Authorization Form](https://blog.payjunction.com/credit-card-processing-authorization-form) ###### About Author ![Picture of Ursula Librizzi](https://blog.payjunction.com/hs-fs/hubfs/Ursula_Librizzi.jpg?width=200&height=200&name=Ursula_Librizzi.jpg) ### Ursula Librizzi Ursula is the sales and marketing operations manager for PayJunction. She oversees daily marketing tasks and liaises between the sales and marketing departments. ###### Related Posts ## [![Ecommerce Credit Card Processor: How It Can Grow Your Business](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/ecommerce-credit-card-processor.svg) Ecommerce Credit Card Processor: How It Can Grow Your Business As a business owner, you’ve probably lost count of how many times you’ve heard that e-commerce is the way of the future. At the same time, with in-store spending at brick and mortar locations predicted to make up nearly 90 percent of all retail sales in the United States in 2019, you might also be wondering whether e-commerce is overhyped.](https://blog.payjunction.com/ecommerce-credit-card-processor) ## [![How to Get an Online Merchant Account](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/online-merchant-account.svg) How to Get an Online Merchant Account With the exception of choosing a credit card terminal, getting an online merchant account is no different from setting up a standard merchant account for brick-and-mortar use. The process is exactly the same, comprised of an application process and the submission of supporting documents.](https://blog.payjunction.com/online-merchant-account) ## [![Why You Should Get Online Statements](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/online-merchant-statements.svg) Why You Should Get Online Statements If you’re still receiving your monthly merchant statement by mail, you’re doing yourself (and the environment) a disservice. 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