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Featured Resource: Assess Your
Merchant Statements
When a customer visits your business and pays with a credit card, it’s fairly easy to confirm the legitimacy of the purchase. A diligent cashier could ask to see photo ID to confirm that the person in front of her is, in fact, the cardholder. The name and face should match.
READ MOREEvery industry has its jargon, and credit card processing is no different. You are probably familiar with more-common terms just from bumping elbows with folks in the industry. These include Interchange, EIRF, downgrade and tiered. However, there are others that are used less frequently and are purposefully deceptive, such as settlement funding, padded dues and assessments, breach coverage security, etc.
READ MOREA credit card processing agreement form can hide terms and omit specific rates that could do significant financial harm to your business if unaddressed.
READ MOREWhen people think about credit card processing, they likely think of waiting for their transaction to process or their Merchant Service Provider, depending on which side of the transaction they inhabit. But there are a number of middlemen involved in credit card processing, and even businesses don’t necessarily interact directly with each one of them.
READ MOREDigital convenience is driving a change in consumer habits. Combine that with the shift to high-deductible health plans, and the result is patients paying more attention to the quality, cost and amenities available to them around the care they receive.
READ MOREData shows that you have a 60 to 70 percent chance of successfully selling to an existing customer. Compare that to your low odds of earning the business of a prospect — between 5 and 20 percent — and it’s clear that your business will benefit from investment in your current customer base.
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