---
title: "Cash Register Bottleneck Effect in Business: How to Avoid It in Your Store"
description: Bottlenecks at checkout lead to longer wait times and can dissuade shoppers from making a purchase. Learn how to reduce the bottleneck effect in business.
image: https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/bottleneck-effect-in-business.svg
---

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# Cash Register Bottleneck Effect in Business: How to Avoid It in Your Store

![Cash Register Bottleneck Effect in Business: How to Avoid It in Your Store](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/bottleneck-effect-in-business.svg)

[![Picture of PayJunction Team](https://blog.payjunction.com/hs-fs/hubfs/PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png?width=48&height=48&name=PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png) PayJunction Team](https://blog.payjunction.com/author/payjunction-team) 8/31/2017

Americans spend 37 billion hours a year waiting in line, according to [The New York Times](http://www.nytimes.com/2012/08/19/opinion/sunday/why-waiting-in-line-is-torture.html?pagewanted=all). Time spent waiting to make a purchase may play an important role in customer perception of their overall experience. Updating your cash register technology and techniques can cut down on the bottleneck effect in business and improve customer satisfaction.

## Use a Modern POS System

The familiar “ka-ching!” of a cash register may soon become a thing of the past. POS systems that run on a computer or mobile device tend to run faster than traditional registers. Older models may not be well-equipped to process chip cards quickly, which is a pain point for [87 percent of credit card users](http://www.creditcards.com/credit-card-news/payment-method-statistics-1276.php).

Old-fashioned registers force customers to gather in one place to make a purchase. The same study found that 37 percent of customers ranked waiting in line as their main frustration at stores. If your cashiers often have to wait to check customers out because your [credit card terminal](https://blog.payjunction.com/credit-card-terminal-guide/) cannot communicate with multiple computers, consider a [Smart Terminal](https://blog.payjunction.com/tag/smart-terminal/) that can be leveraged by multiple cashiers during checkout to reduce wait times.

Sure, you’ll lose the nostalgic “ka-ching!” sound, but you can always hang a shop bell and enjoy the jingling as customers return for another visit, and more speedy service.

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## Eliminate Paper

In a traditional transaction, the receipt exchange might go something like this:

1. Cashier announces total and hits the print button
2. Cashier and customer watch machine together as it spits out the receipt
3. Cashier rips receipt and hands it to customer
4. Customer fumbles for a pen
5. Cashier realizes customer hasn’t noticed the cup full of pens on the counter and points it out
6. Customer takes pen, tests it, checks which is the customer versus merchant copy, and signs
7. Cashier takes signed receipt
8. Customer puts receipt in pocket or purse before collecting items and (finally) finishing the transaction

Heaven forbid there should be a paper jam or a few dry pens in the cup! Compare this to a [paperless transaction](https://blog.payjunction.com/recurring-billing-benefits/):

1. Cashier announces total
2. Customer signs electronic pad with the attached stylus
3. Customer enters email address and selects electronic receipt option

If your POS system saves customer email information, step three might be eliminated for future transactions. PayJunction, for instance, offers paperless financial software that streamlines this checkout process. Email addresses, along with payment methods, are [saved to the customer profile](https://blog.payjunction.com/credit-card-on-file-benefits/) for fast checkout. All cardholder data is [tokenized](https://blog.payjunction.com/tokenization-explained/) under PCI Level 1 compliant [security standards](https://blog.payjunction.com/payjunction-security-pci-dss-compliance/).

## Store Supplies Strategically

The bottleneck effect in business may arise when new circumstances, like customer traffic or bonus services, complicate a standard transaction. If multiple new factors coincide, look out — it may be easier than ever for lines to get out of hand.

Take the holiday season as one example. You may expect extra traffic from customers purchasing gifts. Meanwhile, your store’s special gift-wrapping service adds several minutes to each transaction.

Hiring seasonal help could address part of the problem (as long as you had enough registers to open). But customers lingering by the register for their wrapped purchases while an associate runs to the back for more ribbon can stall progress. Your better bet might be to set up a separate gift-wrapping booth, or at least make sure the wrapping paper, tape and ribbons are stocked at arm’s reach.

## Think Outside the Wallet

Cash, check or card don’t cover all of a customer’s payment options anymore. Android Pay, Apple Pay and Google Wallet have expanded the field considerably. About 72 percent of millennials and Gen X consumers, and 44 percent of U.S. consumers overall, have used mobile payments, according to [The Pew Charitable Trusts](http://www.pewtrusts.org/en/research-and-analysis/issue-briefs/2016/05/who-uses-mobile-payments). Making it easy for customers to pay via their preferred method can speed up transactions.

Check in with customers to learn what mobile payment options your target market prefers. If you have the demand to justify it, opening a mobile pay express lane or obtaining [a terminal with NFC technology](https://blog.payjunction.com/mobile-payments-adoption/) may streamline the experience for customers who don’t want to wait behind someone fumbling with cash.

## Learn how to strengthen your customer relationships.

[![AND KEEP THEM COMING BACK](https://no-cache.hubspot.com/cta/default/635739/ec601aa1-c87f-44a6-b7b4-ad564080c31d.png)](https://cta-redirect.hubspot.com/cta/redirect/635739/ec601aa1-c87f-44a6-b7b4-ad564080c31d)

How do you keep customers happy while waiting for the next register? Share your tricks for keeping the line moving!

[Paperless](https://blog.payjunction.com/topic/paperless) [Smart Terminal](https://blog.payjunction.com/topic/smart-terminal) [Business Tips](https://blog.payjunction.com/topic/business-tips)

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---

##### [![5 Powerful Productivity Tips Your Employees Need to Know About](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/productivity-tips.svg) 5 Powerful Productivity Tips Your Employees Need to Know About](https://blog.payjunction.com/productivity-tips)

##### [![When to Force vs. Manually Authorize and Capture Funds](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/authorize-and-capture-force.svg) When to Force vs. Manually Authorize and Capture Funds](https://blog.payjunction.com/authorize-and-capture-force)

###### About Author

![Picture of PayJunction Team](https://blog.payjunction.com/hs-fs/hubfs/PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png?width=200&height=200&name=PayJunction%20Logo%20Cropped%20-%20Vertical%20Grey.png)

### PayJunction Team

Content written by the PayJunction team encompasses broad business topics including marketing, brick-and-mortar business operations and management.

###### Related Posts

## [![Payment Processing Solution Trends: 4 To Know](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/payment-processing-solutions.svg) Payment Processing Solution Trends: 4 To Know We’ve come a long way since the day when payment options came down to the simple question of “cash or charge.” Whether your business is brick and mortar or online, there are numerous forces shaping your options for payment processing, from changing consumer preferences to new technologies. Trends for payment processing are evolving, and staying on top of the industry is important for providing secure, convenient customer experiences that also reduce your own business risks.](https://blog.payjunction.com/payment-processing-solutions)

## [![Understanding Retailer Credit Card Processing and How It Can Help Your Business](https://blog.payjunction.com/hubfs/BLOG/FEATURED%20IMAGES/retailer-credit-card-processing.svg) Understanding Retailer Credit Card Processing and How It Can Help Your Business From Starbucks to Shake Shack, a growing number of businesses have floated the idea of doing away with cash transactions altogether, media reports have observed. But given that a significant number of U.S. businesses still do not accept credit cards at all, perhaps a more relevant conversation to be having is what continues to hold some businesses back from accepting credit card payments?](https://blog.payjunction.com/retailer-credit-card-processing)

## [![4 Reasons to Use a Credit Card Machine in Your Business](https://blog.payjunction.com/hubfs/credit-card-machine.svg) 4 Reasons to Use a Credit Card Machine in Your Business It’s important to offer a variety of payment options to your customers. But if you’re considering bypassing getting a credit machine, you’re missing out on a number of helpful benefits for your business that go beyond mere ease of payment. Here are four reasons you shouldn’t overlook this important piece of hardware.](https://blog.payjunction.com/credit-card-machine)

## Meet a Payment System You’ll Love

- ###### FEATURES
  
  [No-code Payments Integration®](https://www.payjunction.com/payments/no-code-payments-integration.html) [ZeroTouch Terminal](https://www.payjunction.com/payments/smart-terminal.html) [Portable Terminal](https://www.payjunction.com/payments/portable-credit-card-reader-terminal.html) [Invoices](https://www.payjunction.com/payments/electronic-invoices.html) [ACH](https://www.payjunction.com/payments/ach-payments.html) [SmartSurcharge®](https://www.payjunction.com/payments/smart-surcharge.html) [Cards on File](https://www.payjunction.com/payments/store-credit-card-info.html) [Recurring Billing](https://www.payjunction.com/payments/recurring-payments.html)
- [Ecommerce](https://www.payjunction.com/payments/ecommerce-merchant-services.html) [Customization](https://www.payjunction.com/payments/custom-payment-software.html) [Remote Signatures](https://www.payjunction.com/payments/signature-capture.html) [Rapid Refunds](https://www.payjunction.com/payments/credit-card-refund.html) [Multi-Location](https://www.payjunction.com/payments/enterprise-payments.html) [Sales Reports](https://www.payjunction.com/payments/sales-reports.html) [Search and Export](https://www.payjunction.com/payments/transaction-history-search.html) [Mobile App](https://itunes.apple.com/us/app/payjunction/id1324839420?ls=1&mt=8)
- ###### BUSINESS SOLUTIONS
  
  [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists)
- ###### RESOURCES
  
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- ###### RESOURCES
  
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- ###### BUSINESS SOLUTIONS
  
  [Auto Dealers](https://www2.payjunction.com/automotive-merchant-services) [Veterinary](https://www2.payjunction.com/payment-processing-veterinarians) [Dentistry](https://www2.payjunction.com/payment-processing-dentists)

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